Marketing Demand Generation Manager (Mexico City)

ARE YOU INTERESTED IN JOINING AN INNOVATIVE LOGISTICS TECHNOLOGY COMPANY?

Loadsmart is a growth-stage technology company valued at over $1 billion (a true Tech Unicorn)!

We are a collection of industry veterans and user-centered engineers using innovative technology to fearlessly reinvent the future of freight by helping shippers, brokers, warehouses and carriers to move more with less.

With headquarters in Chicago and a globally distributed remote team, Loadsmart continues to attract top talent committed to driving meaningful change. We seek professionals who embody our core values: curiosity, clarity, results, commitment, and teamwork.

WHAT YOU GET TO DO

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• Own the demand-generation strategy end-to-end, setting direction and executing against pipeline and growth targets.
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• Build and manage the full-funnel demand-gen engine, tracking performance and iterating based on data and results.
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• Work hands-on across SEO, Google Ads, paid social, events, and PR & media relations, directing execution in partnership with dedicated US-based channel counterparts.
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• Adapt and produce content articles, decks, email sequences, sales materials, and web pages, localizing from English to Portuguese for the Brazilian market.
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• Partner with the Mexico SaaS Sales team to build the go-to-market execution plan and stand up the demand-generation pipeline.
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• Bring competitive intelligence and market insight on local buyer behavior and the media landscape to sharpen the GTM strategy.
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• Reprioritize quickly as the business shifts, owning outcomes with a roll-up-the-sleeves mindset.

REQUIRED QUALIFICATIONS

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• 5+ years of B2B SaaS marketing experience in LATAM with a real understanding of local buyer behavior, the media landscape, and the competitive environment.
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• Proven full-funnel demand-generation experience; data- and results-driven.
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• Hands-on proficiency across SEO, Google Ads, paid social, events, PR & media relations, and content localization — strong enough in each channel to create a strategy and execute it
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• Fluent English for daily collaboration with North America-based teams.
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• Working knowledge of Google Ads, Semrush, HubSpot, Salesforce, ZoomInfo, Claude, and Canva or Photoshop.
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• Native or fluent Spanish speaker with excellent written and verbal communication in Spanish and English.