Regional Marketing Manager - America's

• Develop and deliver integrated, multi-channel marketing strategies and campaigns for ECP's conferences and exhibitions across the Americas.
• Manage campaign planning, execution and optimization to achieve delegate, sponsorship, exhibition and brand awareness objectives.
• Conduct market research, audience segmentation and competitor analysis to identify growth opportunities and inform marketing strategies.
• Plan, execute and optimize digital marketing campaigns across email, social media, paid media, SEO and website channels.
• Manage marketing automation, customer journeys, A/B testing and campaign performance to maximize engagement and ROI.
• Manage event websites and CMS content to ensure an engaging user experience.
• Maintain CRM data quality and leverage marketing technologies and analytics tools to support campaign delivery and reporting.
• Develop campaign messaging and produce high-quality marketing content across digital and traditional channels, ensuring consistent brand positioning.
• Build and maintain relationships with industry associations, government organizations, media partners, sponsors and other key stakeholders to expand campaign reach and support commercial objectives.
• Manage external PR, digital marketing and creative agencies, as well as other marketing suppliers.
• Negotiate contracts, manage supplier performance and ensure projects are delivered on time, within budget and to agreed standards.
• Manage marketing budgets, monitor campaign expenditure and analyze marketing performance to optimize ROI and achieve agreed KPIs.
• Support the successful delivery of conferences and exhibitions through onsite marketing, branding, promotional activities, partner engagement and post-event analysis.
• Travel internationally as required to support the Americas event portfolio.
• Work closely with cross-functional teams including Sales, Content, Operations and Programming to deliver integrated marketing campaigns.
• Mentor and support junior marketing team members where appropriate and contribute to continuous improvement across the marketing function.
• Bachelor's Degree in Marketing, Communications, Business or a related discipline.
• 3–5+ years experience in a Marketing Manager or Senior Marketing role.
• Proven experience developing and delivering integrated B2B marketing campaigns.
• Experience managing regional or international marketing campaigns across multiple markets.
• Demonstrated experience in conference, exhibition, events or B2B marketing is highly desirable.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Experience managing external agencies and suppliers.
• Experience negotiating supplier contracts and commercial agreements.
• Experience managing marketing budgets and reporting on campaign ROI.
• Strong experience using CRM systems, CMS platforms and marketing automation tools.
• Solid understanding of digital marketing, email marketing, SEO, paid media and website optimization.
• Strong analytical skills with experience reporting on marketing KPIs.
• Excellent copywriting, editing and communication skills.

Technical Skills

• Experience with platforms such as: HubSpot (preferred), Google Analytics 4 (GA4), CMS platforms, Microsoft Office Suite, Marketing automation platforms

Language Requirements

• Native Latin American Spanish speaker (essential)
• Fluent written and spoken English (essential)
• Portuguese proficiency (advantageous)

Personal Attributes

• Strategic and commercially minded with strong business acumen.
• Highly organized with exceptional attention to detail.
• Self-motivated and capable of working independently in a remote international environment.
• Excellent stakeholder management, negotiation and relationship-building skills.
• Strong project management and organizational abilities.
• Proactive, adaptable and solutions-oriented.
• Confident working in a fast-paced, deadline-driven environment.
• Collaborative team player with excellent cross-cultural communication skills.
• Strong analytical mindset with a passion for continuous improvement and innovation.