Head of Finance

• Head of Finance - eClarity
• Rewarding salary + benefits
• Fully Remote – UK Based

Company Overview

eClarity is the leading financial partner for eCommerce brands, offering fractional CFO services, accounting, and growth consultancy. We work exclusively with high-growth eCommerce businesses, helping them scale with clarity through data-driven insights, financial strategy, and operational excellence.

We are now looking for a Head of Finance to provide top-tier financial leadership to our eCommerce clients. This is a strategic and hands-on client-facing role, perfect for someone looking to transition into a CFO position in a fast-growing, innovative finance business.

The Role

As Head of Finance, you’ll work directly with eCommerce businesses, providing them with financial strategy, forecasting, and data-driven insights. You’ll act as a trusted CFO-level advisor to clients, helping them optimize profitability, cash flow, and growth strategies.

You’ll bring a mix of commercial finance, FP&A, and strategic financial insight—with a strong understanding of DTC business models, unit economics, and the key drivers of eCommerce profitability.

Key Responsibilities

Client Advisory & Financial Leadership

• Act as a Head of Finance for a portfolio of eCommerce businesses, providing strategic financial direction.
• Help clients understand, analyse, and optimize their financial performance, focusing on growth and profitability.
• Develop financial playbooks, strategies, and insights tailored to eCommerce brands.
• Partner with founders and operators to navigate funding, cash flow management, and investment decisions.

eCommerce Financial Strategy

• Guide clients on DTC financial best practices, including contribution margin optimization, inventory financing, and cash flow forecasting.
• Build financial models, forecasts, and scenario planning tools to support client decision-making.
• Provide insights on key eCommerce metrics like CAC, LTV, payback periods, and breakeven ROAS.
• Support pricing, discounting, and profitability strategies tailored to scaling brands.

Performance Reporting & Data Insights

• Work with clients to implement real-time financial reporting and dashboards, ensuring they have clear visibility on performance.
• Analyse key financial and operational data to provide actionable recommendations for growth and efficiency.
• Help clients track and improve profitability across different sales channels (Shopify, Amazon, marketplaces, wholesale, etc.)

Funding, Capital & Cash Flow Management

• Advise on fundraising strategies, whether equity, debt, or alternative financing options.
• Support brands with working capital planning, including inventory financing and supplier terms negotiation.
• Optimize cash flow strategies, ensuring businesses can scale sustainably without running into liquidity challenges.

Systems, Automation & Financial Tech

• Help clients implement automation and financial tools to streamline reporting and forecasting.
• Work with eClarity’s internal data team to enhance financial insights and dashboards for clients.

What We’re Looking For

We’re after a high-calibre, commercially minded finance leader who thrives in a dynamic, client-facing role.

Must-Have Skills & Experience

• Qualified accountant (ACA, ACCA, CIMA) or equivalent experience.
• 5+ years in a finance leadership role, preferably working with eCommerce, SaaS, or DTC brands.
• Deep understanding of eCommerce financials, including customer acquisition costs, LTV modelling, and contribution margins.
• Ability to communicate complex financial insights in a clear, actionable way to founders and operators.
• Experience in financial forecasting, budgeting, and strategic advisory for growth-stage businesses.
• A strong commercial mindset—you understand what makes an eCommerce business profitable and scalable.
• Ability to work independently and as a trusted finance partner to multiple clients.

Nice-to-Have

• Experience as a HOF or finance lead in a DTC business.
• Familiarity with Shopify, Amazon, and eCommerce-specific financial tools.
• Experience advising on fundraising, venture debt, or alternative financing.
• Strong working knowledge of Xero

Why Join eClarity?

• Work with some of the most exciting eCommerce brands and help them scale.
• Path to CFO—this role is a stepping stone to a full CFO position.
• Innovative finance company—we blend deep eCommerce expertise with cutting-edge
• financial insights.
• Remote-first, flexible work environment.

If this sounds like you, hit apply or email Kyle at [email hidden] to find out more!