CAMPAIGN HYPER PERSONALIZATION & JOURNEY ORCHESTRATION OFFICER

The Campaign Hyperpersonalization & Journey Orchestration Officer e nable the successful adoption and utilization of the Bank's Customer Experience Platform by partnering with Campaign Managers and Growth Managers to design, implement, operationalize, and optimize hyperpersonalized campaigns and orchestrated customer journeys. The role ensures Customer Experience Platform capabilities are effectively embedded into both business-as-usual (BAU) marketing activities and experimentation initiatives, resulting in improved customer engagement, campaign effectiveness, adoption, conversion, and revenue outcomes. Responsibilities: Support adoption of hyperpersonalized campaigns within the Customer Experience Platform. Implement, test, and optimize multi-channel customer journeys with cross-functional teams. Enable experimentation initiatives, including A/B tests, pilots, and proof-of-concepts. Drive business readiness through onboarding, training, and stakeholder support. Monitor campaign performance, adoption, engagement, and conversion metrics. Develop reports, dashboards, and insights to support data-driven decisions. Promote continuous improvement by documenting best practices and scalable solutions. Qualifications: Bachelor’s degree in Business Administration, Management, Organizational Development, Industrial Engineering, Psychology, Communications, Human Resources, Marketing, or related field 3-5 years' experience in CRM, Marketing, Customer Experience, Customer Engagement Proven track record in Campaign Management or Marketing Automation, Customer Journey Design or Orchestration Knowledge and experience in Business Transformation, Change Enablement, or Project Delivery Background in Customer Experience Platforms (i.e., Adobe), CRM platforms and ecosystems Familiarity with Hyperpersonalization Strategies, Customer Journey Orchestration, and Customer Lifecycle Management Creative thinker, analytical, and can use data in making recommendations and decisions Strong interpersonal and collaboration skills to work cross-functionally Excellent verbal and written communication skills Ability to work independently and thrive in a dynamic team environment Sharp attention to detail and ability to spot optimization opportunities Innovative mindset with the ability to think creatively and problem-solve Open to new learning and doing things differently