Promotions & Partnerships Coordinator

DescriptionJOB TITLE: Promotions & Partnerships Coordinator
DEPARTMENT: Marketing & Communications
DIVISION: Institutional Advancement
SUPERVISOR: Director of Marketing & Communications

Please note: This position is reserved for Southeastern students or their spouses.

I. PURPOSE OF THE JOB
This job exists (1) to develop, maintain, and report on marketing partnerships and sponsorships that promote Southeastern Seminary and Judson College; (2) to creatively execute strategies for targeted ads, emails, and merchandise; and (3) to collect and aggregate student experience data for marketing.

II. ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

Be the primary point of contact for all Southeastern Seminary and Judson College marketing partners, under the supervision of the associate director and director

Assist with execution of Southeastern and Judson messaging and brand awareness strategies

Research and suggest new merchandise, marketing ideas, partners, and sponsorship opportunities

Assist in creating and maintaining email campaigns to segments of the Southeastern and Judson market

Proactively research and build relationships with potential partners

Monitor and report on advertising performance to evaluate the effectiveness of all print and digital advertisements

Meet regularly with Admissions’ and Financial and Alumni Development’steams to collaborate, communicate, and equip them with updated marketing information and materials

Coordinate marketing related specifically to Judson College, serving as a liaison to the Dean of Judson College and Dual Enrollment offices

Stay informed and in touch with the current student experience and perception by hosting focus groups and coordinating student surveys

Assist in overseeing the Southeastern and Judson College marketing budget.

Assist the director as assigned

III. OTHER DUTIES & REPONSIBILITIES

Occasionally accompany the Admissions staff to recruiting opportunities, especially locally

IV. SUPERVISORY RESPONSIBILITIES

Occasionally accompany the Admissions staff to recruiting opportunities, especially locally

QualificationsV. KNOWLEDGE AND SKILLS

• Required

Excellent communications skills

Understanding of the concepts of branding and marketing

Organized and detail-oriented

Creativity

Collaborative spirit and strong team player

• Preferred

Bachelor’s degree in marketing, communications, or related field

Previous experience with marketing tools

Experience managing budgets

Knowledge of promotional marketing best practices

VI. FISCAL RESPONSIBILITY

This role helps oversee the Southeastern Seminary and Judson College marketing budgets

VII. EXTENT OF PUBLIC CONTACT

Communication with faculty, staff, and students

Communication with prospective students and their parents

Communication with the general public as needed

Communication with external partners and organizations

VIII. PHYSICAL DEMANDS

Normal fitness as required for office duties

IX. WORKING CONDITIONS AND ENVIRONMENT (i.e., necessary travel, unusual work hours, unusual environmental conditions, etc.)

Flexible to work outside of normal working hours during event-heavy weeks such graduation, preview days, and the biannual meeting of the Southeastern Society and Board of Trustees

Possible travel as a representative of the Office of Marketing and Communications at various conferences and meetings (e.g., SBC Annual Meeting, NC Baptist Annual Meeting, etc.)