About The Role

DescriptionVice President, Retail Delivery

Location: Bellwether Community Credit Union

Employment Type: Full-Time

Classification: Exempt

Lead Growth. Build Relationships. Make an Impact.

Bellwether Community Credit Union is seeking an experienced, strategic, and people-focused Vice President, Retail Delivery to lead our branch network, contact center, and retail business development team.

This is a high-impact leadership opportunity for a retail banking professional who knows that sustainable growth starts with great member relationships. In this role, you'll shape and execute Bellwether's retail growth strategy, developing a high-performing, consultative sales and service culture that helps employees uncover member needs, recommend meaningful financial solutions, and deepen relationships.

You'll partner closely with leaders across the credit union to translate strategy into an exceptional frontline experience — and turn that experience into measurable growth in deposits, loans, business relationships, and overall member engagement.

What You'll Do

Lead retail growth strategy across branches, the contact center, and retail business development, establishing clear goals, expectations, and accountability for results.

Build a consultative sales and service culture where employees confidently ask questions, uncover needs, recommend appropriate solutions, and create lasting member relationships.

Develop leaders and talent through hands-on coaching, performance management, career development, and recognition of the behaviors that drive exceptional member outcomes.

Expand Bellwether's presence in the community by leading retail business development efforts and developing new consumer and business relationships.

Drive growth in deposits, loans, and business relationships by identifying opportunities, developing solutions, and ensuring employees are equipped to effectively introduce and sell products and services.

Own the member experience across channels, including branches, dialog banking, and the contact center, creating a consistent experience built around curiosity, service, and relationship-building.

Strengthen cross-functional partnerships with Mortgage, Business Services, Wealth Management, and other teams to close referral gaps and increase members' share of wallet.

Use data to drive performance, leveraging member insights, sales trends, pipeline metrics, and other performance indicators to identify opportunities and guide coaching.

Lead change and innovation, including new product launches, technology implementations, and process improvements, ensuring teams understand and embrace what's changing and why it matters to members.

Improve operational effectiveness across the branch and contact center while protecting the quality of the member and sales experience.

Oversee retail operations and compliance, including policies and procedures, vendor relationships, deposit compliance documentation, audits, and applicable regulatory requirements.

Manage annual budgets for branches, retail business development, and the contact center.

Represent Bellwether in the community through professional organizations, committees, and community partnerships that strengthen our local presence and brand.

What We're Looking For

We're looking for a proven retail banking leader who combines strategic thinking with a strong bias toward action and coaching.

You bring

A bachelor's degree in finance, business, or a related field.
10+ years of progressive experience in retail banking, member service, sales leadership, or a related role within a credit union or financial institution.
A demonstrated track record of building and leading high-performing, consultative sales and service teams across branch and outside-sales channels.
Experience developing employees to uncover member needs, build relationships, generate business, and deliver measurable results.
Strong leadership, communication, coaching, and relationship-building skills.
The ability to navigate complex conversations, challenge and develop leaders, and collaborate effectively across all levels of an organization.
Experience leading teams through organizational growth, technology adoption, and significant change.
Working knowledge of applicable state and federal regulations, including SAFE Act and BSA requirements.
Strong analytical and mathematical skills, including the ability to work with percentages, decimals, and financial performance data.
Why Bellwether?
At Bellwether, growth isn't just about numbers — it's about helping people achieve their financial goals and strengthening the communities we serve.

This role brings our core values to life every day

People First — Create meaningful experiences for members and employees.
Local Focus — Build relationships throughout our business and local communities.
Always Learning — Stay curious and continuously evolve as products, technology, and member expectations change.
Driven with Purpose — Pursue ambitious growth goals while keeping members at the center of every decision.
Own Our Outcomes — Set clear expectations, take accountability, and deliver results.