Senior Product Manager Growth & Retention at Fuku

About The Role

# Senior Product Manager Growth & Retention

> Fuku · Kuala Lumpur, Malaysia · Full-time · Posted 2026-07-28

**Workplace:** on_site

## Description

Build the entire product function from scratch as the inaugural Product Manager for a mature digital entertainment platform. Lead retention and UX overhauls with complete roadmap autonomy.

Why you should apply

\-First dedicated product hire; build frameworks from scratch rather than inheriting existing playbooks.
\-High ownership seat to set your own product roadmap, vision, and success metrics.
\-Direct impact on retention, churn reduction, and core UX for a regional platform.

What you will do

\-Diagnose UX gaps and overhaul web and mobile customer journeys. Lead cross-functional alignment and manage outsourced tech partners.
\-Analyze user behavior insights to optimize retention, engagement, and reward mechanics.
\-Own end-to-end web and mobile journeys to improve conversion and core usability.
\-Build engagement roadmaps featuring gamification, gameplay mechanics, and ecosystem expansion.
\-Collaborate cross-functionally with CRM, Design, IT, and Operations to launch key initiatives.
\-Lead platform integrations and coordinate directly with third-party tech and design partners.
\-Report progress, business recommendations, and product roadmaps clearly to commercial leadership.

Experience you need

\-3 to 5+ years blending growth expertise with strong product design and UX vision.
\-Analytical mindset with proven experience interpreting product, campaign, and user data.
\-Self-directed operator comfortable working with high autonomy without structured onboarding paths.
\-Demonstrated history of execution across digital platforms, web, and mobile ecosystems.

Nice to have / Bonus

\-Background in high-engagement consumer platforms, e-commerce, or digital entertainment verticals.
\-Familiarity with gamification models, A/B testing, CRM tools, or practical AI application.

About you

\-Commercially driven Product Manager looking for direct impact rather than classic tech governance.
\-Hands-on strategist excited to fix UX gaps and build new retention frameworks.
\-Proactive problem solver comfortable leading vendor relationships and driving execution independently.

The company

\-Established regional digital entertainment platform with over 12 years of operating history.
\-Maintains a strong, loyal user base across multiple markets in Southeast Asia.
\-Commercially focused environment emphasizing rapid user retention, growth, and continuous engagement.

Work Arrangement / Benefits

\-Kuala Lumpur base; office-based 5 days weekly
## Apply
[Apply at Fuku](https://apply.workable.com/fuku/j/4D907FE787/apply)
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