Brand Partnership Lead

Parfumado is scaling across Europe, and we're looking for a senior, entrepreneurial leader to shape the next chapter of that growth. This is a rare, dual-mandate role: you'll own our fragrance category in the Benelux (our home market) and emerging markets (UK, Nordics) while leading Parfumado's launch into new markets (e.g. DACH region).

Part strategy, part hands-on building. You'll grow and optimise the assortment we already have, and open the doors (brand houses, distributors, retail partners) that turn Parfumado into a household name in a brand-new market. Groundwork is already underway, with promising partnerships and real momentum to build on.

Your first 90 days

We're hiring a builder, so we're being explicit about where you start

• Audit the current assortment per market and category KPIs, and identify the highest-leverage optimisations
• Map the German fragrance distributor and retail landscape, and open the first serious partnership conversations
• Set the initial commercial foundation for Germany

• (pricing, margin and forecasting assumptions) ahead of the assortment being final
• What you'll do
• Assortment & category strategy — Benelux

• Own the fragrance assortment and category strategy across the Benelux
• Curate and manage our niche and prestige brand portfolio & retail & distributor partnerships
• Set and steer the KPIs — assortment performance, forecasting, margins, sell-through and campaign metrics such as click-through and conversion
• Continuously optimise the assortment based on data and performance
• Lead brand activations and campaigns in close collaboration with the Head of Brand, and coach junior team members

• New market launches & partnerships
• Own Parfumado's go-to-market category strategy for Germany and new European markets

• Build and negotiate strategic partnerships with brand houses, distributors and key retail partners
• Source and onboard the niche and prestige brands that define our German assortment
• Set the commercial foundation for the new market — assortment, pricing, forecasting, margins and KPIs
• Lead launch campaigns and activations tailored to the German consumer
• Build the local network and, over time, help grow the local team
• Work closely with other departments (CRM, content, design and operations)
• You'll coach junior team members as the category grows, and report directly to our founder.