Director of Brand & Growth Partnerships at Benzinga

About The Role

About Benzinga

Benzinga is a leading financial media and data company that helps investors, traders, and financial professionals make better decisions. Millions of users rely on Benzinga every month for real-time market news, insights, and education across stocks, ETFs, crypto, and macro trends.

Benzinga partners with many of the most recognizable brands in financial services — including brokerages, fintech platforms, ETF issuers, asset managers, exchanges, and consumer finance companies — helping them tell their story and build trust with a highly engaged retail investor audience.

We are building a focused, performance-driven sales organization and are looking for senior sellers who can own brand relationships, drive narrative-based campaigns, and unlock meaningful brand marketing budgets.

The Role

The Director of Brand & Growth Partnerships

is a senior individual contributor responsible for developing strategic partnerships with leading financial brands. This role focuses on helping clients achieve both brand-building and performance marketing objectives through Benzinga's full suite of advertising solutions—including sponsored content, display, video, newsletters, events, and performance-driven campaigns.

While this role is expected to excel at developing brand partnerships and content-led campaigns, the ideal candidate understands how modern marketers evaluate media investments across the entire funnel. Success comes from identifying client objectives and recommending the right mix of brand awareness, engagement, lead generation, and performance solutions.

Key Responsibilities

Revenue Ownership & Deal Execution

Own and deliver against a significant annual revenue quota focused on
brand and content-driven revenue
Source, develop, and close
integrated marketing partnerships
end-to-end

Package and sell solutions including

High-Impact Display Advertising

Native Advertising

Newsletter Sponsorships

Homepage & Homepage Takeovers

Executive Interviews

Webinar & Event Sponsorships

Performance Marketing (CPC, CPL, CPA)

Product Launch Campaigns

Custom Research & Content

Integrated Multi-Channel Programs

Negotiate pricing, packaging, and long-term partnership agreements

Develop strategic, consultative marketing programs that align with client KPIs including brand awareness, engagement, investor acquisition, lead generation, and customer growth.

Close mid-market to enterprise-level brand deals, including six-figure campaigns

Brand Partnerships & Account Development

Build and grow relationships with

Marketing leaders (CMOs, VPs of Marketing, Brand Directors)
Growth and acquisition teams
Agencies and media buyers

Target key financial verticals including

Fintech and investing apps
Brokerages and trading platforms
ETF issuers and asset managers
Crypto and emerging financial platforms
Consumer finance brands

Banking & Payments

Insurance

Alternative Investments

Trading Platforms

Capital Markets

Public Companies & Investor Relations

Target non-endemics looking to get their story in front of retail investors
Position Benzinga as a
trusted media partner for brand storytelling and investor education
Drive repeat business through
always-on content programs and recurring campaigns

Pipeline Development

Build and maintain a strong pipeline of
brand marketing opportunities
Prospect into both direct brands and agencies
Identify companies actively investing in awareness (e.g., launches, raises, new products)
Maintain accurate forecasting and CRM discipline

What Success Looks Like

Consistently hitting or exceeding revenue targets driven by
brand, content & performance partnerships

Closing

multi-product, multi-month campaigns
(articles + video + distribution + activations)
Building long-term relationships with marketing teams and agencies
Driving repeat revenue through
always-on sponsored content programs
Establishing Benzinga as a go-to partner for
retail investor-facing brand campaigns

Qualifications

Required

5+ years of experience in

Media sales

Digital advertising

Branded content or sponsorship sales

Financial services or fintech marketing/sales

Publisher side experience a plus

Proven track record of closing deals and hitting quota

Experience selling integrated digital marketing solutions, including display, sponsored content, native advertising, video, newsletters, performance marketing, lead generation, or custom sponsorships.

Strong ability to engage senior marketing stakeholders

Excellent communication, presentation, and negotiation skills

Experience managing full sales cycle from prospecting to close

Preferred

Experience selling
sponsored content, video, or integrated media campaigns
Familiarity with how brands allocate
brand vs. performance budgets

Existing relationships with

Financial services marketing teams
Fintech companies
Agencies and media buyers
Experience closing
six-figure+ partnerships

Ideal Candidate

Has experience selling consultative, multi-product media solutions to enterprise marketers.
Understands how large financial brands allocate both
brand and performance
budgets.
Is comfortable selling to CMOs as well as Growth, Performance, and Demand Generation leaders.
Knows how to package content, media, and performance solutions into integrated campaigns.
Can open new enterprise relationships while growing existing strategic accounts.
Thrives in an entrepreneurial environment where creativity, persistence, and partnership drive results.