About The Role

Since 2003, Entrata has evolved from a visionary, student-led startup into a global leader in AI-driven property management technology. Today, we power the industry's most essential operating system, serving owners and residents worldwide through a comprehensive suite of intelligent leasing, payment, and communication tools powered by cutting-edge AI. With a proven track record of sustained growth and a global team of more than 2,200 employees, we offer the rare combination of established stability and high-velocity innovation. Recognized by the Silicon Slopes Hall of Fame and the Utah Business Fast 50, Entrata fosters a culture of radical transparency and entrepreneurial energy. At Entrata, we create an environment where different perspectives are valued and respected. Those perspectives challenge assumptions, strengthen our decisions, and raise the bar as we reshape the global living experience through AI-powered solutions.

Responsibilities

Financial Position

Own Entrata’s Balance Sheet and Statement of Cash Flows forecasting processes, ensuring they are fully integrated with the Income Statement and operating forecast.

Manage key Balance Sheet assumptions, including accounts receivable, accounts payable, accrued expenses, deferred revenue, prepaid assets, fixed assets, leases, debt, equity, and other material accounts.

Develop clear explanations of free cash flow, working-capital movements, forecast changes, and key risks and opportunities.

Partner closely with Accounting to understand actual results, close-related estimates, accounting treatments, and significant Balance Sheet movements.

Establish visibility into minimum operating liquidity, strategic cash reserves, and deployable excess capital.

Analyze working-capital performance and identify opportunities to improve collections, payment timing, cash conversion, and forecasting accuracy.

Enterprise Performance

Support consolidated company forecasting, annual planning, long-range planning, month-end variance analysis, and executive and board reporting.
Manage consolidated P&L reporting and help explain changes in revenue, margins, operating income, free cash flow, and key SaaS metrics.
Evaluate operating leverage, earnings quality, cash conversion, and the sustainability of financial performance.
Develop executive-ready reporting that clearly identifies what changed, why it changed, what matters, and what leadership should do next.

Capital Allocation

Build financial frameworks to evaluate competing uses of capital, including organic growth investments, product and AI initiatives, acquisitions, partnerships, debt reduction, and other strategic opportunities.

Develop business cases that assess return on investment, payback period, cash impact, risk, strategic value, and alternative uses of capital.

Support the creation of company-wide capital-allocation principles, investment hurdle rates, and post-investment performance reviews.

Partner with business leaders to evaluate major investment proposals and translate analysis into recommendations for senior leadership.

Help leadership distinguish between cash required for operations, cash held for strategic flexibility, and capital available for deployment.

Finance Architecture

Serve as a key owner of Entrata’s financial planning models and systems, including model architecture, data quality, integrations, governance, and process improvement.

Partner with Finance Systems and other stakeholders on planning-platform enhancements or migrations without making day-to-day system administration the dominant purpose of the role.

Develop scalable reporting, dashboards, and analytical tools for financial statements, cash flow, working capital, liquidity, and capital deployment.

Use financial systems, business-intelligence tools, and data-querying capabilities to improve the speed, accuracy, and transparency of decision-making.

Identify opportunities to use automation and AI to improve finance workflows and executive decision support.

Corporate Strategy Support

Support strategic planning, scenario analysis, pricing, packaging, AI monetization, new product investments, and other enterprise-level decisions.
Evaluate build-versus-buy decisions, international expansion opportunities, strategic partnerships, and other major initiatives.
Help translate company strategy into financial implications, resource requirements, expected returns, and measurable outcomes.
Collaborate with business leaders to provide analytical rigor and independent financial perspective on strategic initiatives.

Essential Functions

Collaborate with cross-functional teams to align financial planning with business objectives.
Maintain accuracy in financial forecasting and variance analysis.
Communicate complex financial insights clearly to executive leadership.
Manage financial systems and processes to ensure data integrity and efficiency.
Support capital allocation strategies by providing data-driven recommendations.
Ability to prioritize tasks effectively by meeting deadlines and managing workload efficiently.
Maintain professional interaction with internal and external stakeholders
Ability to work in a fast-paced and high-stress environment

Minimum Qualifications

Strong understanding of accounting fundamentals and the ability to partner effectively with Accounting and Controllership teams.
Excellent financial modeling, analytical, and problem-solving skills.
Proven ability to turn complex analysis into concise, executive-ready insights and recommendations.
Strong understanding of SaaS business models, recurring revenue, unit economics, and operating leverage.
Advanced Excel or equivalent financial-modeling skills and experience with financial planning and business-intelligence platforms.
Exposure to treasury, debt, investments, M&A, board reporting, or strategic business cases is preferred but not required.

Education and Experience Requirements

Bachelor’s degree in Finance, Accounting, Economics, or a related field; an MBA, CPA, CMA, or other relevant credential is beneficial but not required.

6+ years of progressive experience in FP&A, corporate finance, strategic finance, transaction advisory, treasury analytics, or a related field; SaaS or technology experience strongly preferred.

Demonstrated experience building integrated Income Statement, Balance Sheet, and Statement of Cash Flows models.

Experience analyzing cash flow, working capital, liquidity, or capital-allocation decisions.

Experience building trusted relationships with senior executives and cross-functional leaders.

Experience with planning-system architecture, model governance, systems implementation, or financial-data integrations is preferred.

AI & Operational Fluency

AI Integration: Proactively leverages company-approved GenAI tools to automate routine tasks and accelerate high-value deliverables.

Strategic Oversight: Functions as the "Human-in-the-Loop," taking full accountability for auditing AI outputs for factual accuracy, brand alignment, and the removal of hallucinations.

Data Governance: Adheres strictly to AI security protocols, ensuring no proprietary or Personally Identifiable Information (PII) data is exposed to unauthorized models.

Prompt Competency: Demonstrates the ability to craft clear, context-rich prompts to achieve consistent, high-quality results across various business domains.