Performance and Growth Marketing Specialist - VAS Subscription Pr

Job Discerption

• Develop and implement comprehensive growth marketing strategies for VAS subscription products.
• Analyze market trends, customer behavior, and competitor activities to identify growth opportunities.
• Create and execute customer acquisition campaigns to drive subscription sign-ups.
• Implement retention strategies to reduce churn and increase customer lifetime value.
• Utilize analytics tools to track and analyze key performance indicators (KPIs).
• Make data-driven decisions to optimize marketing campaigns and improve overall performance.
• Collaborate with product, design, and content teams to ensure cohesive and effective marketing campaigns.
• Work closely with sales teams to align marketing efforts with revenue goals.
• Conduct A/B testing and other experiments to optimize marketing channels and messaging.
• Continuously iterate on strategies based on performance data and industry best practices.
• Manage marketing budgets effectively to achieve maximum ROI/GM.
• Provide regular reporting on budget utilization and performance metrics.
• Collaborate with content creators to develop compelling and engaging marketing materials.
• Ensure consistency of messaging across all customer touchpoints.

Bachelor’s degree in business administration, marketing or any related field.

• 2-3 years of experience as a senior Performance and growth marketing role, preferably within the technology or subscription services industry.
• Demonstrated success in driving Performance and Growth for VAS subscription products.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Ability to think strategically and develop innovative marketing approaches to achieve business objectives.
• Excellent collaboration and communication skills to work effectively with cross-functional teams.
• Track record of achieving and exceeding key performance indicators and business goals.
• Google Ads certification is preferred.
• Knowledge of VAS-oriented marketing agencies around the MEA region is highly preferred.