Sr. Specialist Marketing CRM

WHAT’S ON YOUR PLATE?

Your mission is to work closely with our CRM team to ensure the execution of projects goes as smoothly as possible. As a Sr. Specialist, you will own and implement CRM campaigns on a country level for talabat. You'll need to be flexible, performance-driven, with an experimentation mindset and able to work with tight deadlines and be willing to be hands-on to get the job done.  This role will be part of our regional Performance Marketing team looking after all talabat markets.

• Ideation of CRM campaigns around the customer lifecycle to meet business needs 
• Coordination with Campaign Ops team for launch of CRM campaigns to address challenges faced by local markets (churn increase, frequency drop etc.)
• Forecasting, aligning and monitoring campaign spend and ensuring adherence to monthly, quarterly and annual CRM budgets
• Monitoring lifecycle campaign performance and suggesting optimizations based on best practices and learnings from other markets 
• Creating visibility for local marketing teams on performance and cost evolution 
• Formulation of data backed hypotheses to optimize ROI from existing flows

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• WHAT DID WE ORDER?

• Bachelor's degree in marketing or equivalent, with a strong data focus. 
• Minimum 2 years of proven relevant work experience, preferably in a fast-paced working environment.
• Excellent excel skills.
• Experience in working with CRM and campaign management tools like Braze or similar is a plus. 
• Being data-driven and passionate about results. Comfortable working with data and reporting campaign performance. 
• Good time management skills.
• Fluency in written and spoken English. Arabic fluency is a plus
• Good interpersonal, communication and presentation skills
• Proactive, responsible, attention to detail and a good team player