Sr Manager - Social Media

Role Overview We are looking for a platform-native Social Media Lead to own MobiKwik's social presence end-to-end: from strategy and content to analytics and creator partnerships. This is a team lead role, and the hired candidate will work closely with marketing, product and business teams. The ideal candidate is someone who has inherent understanding of social: how feeds work, why content travels, and how to build a brand voice that resonates across formats. They should be equally comfortable writing a strategy deck or a brief, reviewing creative or analytics, and managing an influencer roster. Key Responsibilities Social Strategy & Platform Ownership • Own the social media strategy for MobiKwik across Instagram, YouTube, LinkedIn, X (Twitter), and emerging platforms • Build and manage a monthly content calendar aligned to brand campaigns, product launches, and cultural moments • Lead relationships with our social media agencies to ensure timely delivery of all things social • Define platform-specific tone, format, and content mix (educational, engagement, brand, product) • Drive follower growth, engagement, and share-of-voice benchmarks in the fintech category Creative and Content • Lead the conceptualization and execution of high-impact social campaigns in partnership with the agencies • Develop formats that balance brand-building with product storytelling across categories in focus in alignment with business teams • Maintain brand voice consistency while adapting tone for platform and audience context Influencer & Creator Managemen t • Build and manage MobiKwik's creator and influencer programme across macro, micro, and nano tiers • Source, onboard, brief, and evaluate influencers for both organic amplification and paid campaigns • Develop a measurement framework tracking reach, engagement quality, conversions, and brand lift from creator partnerships • Manage agency and freelance resources for content production where required Analytics & Reporting • Own monthly social dashboards tracking reach, impressions, engagement rate, follower growth, and content performance • Conduct competitive social benchmarking against key fintech and consumer app brands • Use data to iterate content strategy, identify winning formats, and inform campaign planning • Present performance reviews and strategic recommendations to brand leadership What We're Looking For Experience & Background • 8–10 years of experience in social media marketing, with at least 3–4 years in a lead or ownership role • Demonstrated track record of growing brand social presence (follower growth, engagement, earned reach) in a consumer-facing brand • Hands-on experience managing influencer programmes; not just coordination, but briefing, creative evaluation, and measurement • Experience in fintech, BFSI, consumer internet, or e-commerce strongly preferred Skills & Capabilities • Deep platform fluency across Instagram, YouTube, LinkedIn, and X: understanding of algorithm behaviour, content formats, and audience dynamics • Strong creative eye: ability to evaluate scripts, visual concepts, and copy with a platform-native lens • Analytical mindset: comfortable reading dashboards, interpreting engagement data, and translating insights into content decisions • Ability to manage multiple workstreams and stakeholders simultaneously in a fast-paced environment Mindset • Genuinely passionate about social media and culture • Bias for action: prefers shipping and iterating over perfecting and waiting • Comfortable with ambiguity and able to build structure where little exists