Senior Brand Manager - Apple

Job Description About the role Blibli OMG is part of Blibli Group — a rapidly expanding omnichannel retail company in the gadget and IoT industry. With a growing network of Blibli Stores, Trade-in Stores, and leading brand stores including Samsung, Xiaomi, Oppo, Vivo, Huawei, and Hello Store (Apple Authorized Reseller), we’re redefining how customers discover and experience technology across Indonesia. As we continue to grow nationwide, Blibli OMG brings together innovation, partnership, and retail excellence to create better connections between customers and brands. This role is responsible for driving Apple business growth across Education, Enterprise, and SMB channels through omnichannel/O2O strategy. The position will lead commercial execution, manage principal relationships, and collaborate closely with cross-functional teams to ensure strong business performance, sales growth, and brand execution across all channels. The ideal candidate should have strong commercial acumen, leadership capability, and experience in retail, consumer electronics, or FMCG industries. Key Responsibilities Own end-to-end Apple E&E + SMB business performance across O2O channels Translate principal strategy into actionable execution plans Lead collaboration across Marketing, Commercial, Retail, and Operations teams Drive business decision-making with strong analytical and commercial insights Manage relationships with principals and represent the company in strategic business reviews Ensure alignment of commercial strategy, promotions, and brand execution across all touchpoints Requirements Minimum 7 years of experience in commercial, retail, or general management roles Strong background in FMCG, consumer electronics, smartphone, or premium retail industry Experience handling principal relationships and cross-functional stakeholders Proven track record in managing P&L and driving business growth Strong analytical thinking and business acumen Fluent in English, both verbal and written Experience in omnichannel/O2O business is highly preferred Comfortable working in fast-paced and high-visibility environments Preferred Background Smartphone / consumer electronics industry Premium retail brands FMCG multinational companies Candidates with exposure to Apple ecosystem/business are highly preferred Why You’ll Love Working Here At Blibli, growth starts with people — those who take initiative, care deeply about their craft, and support one another to make meaningful impact. As those people grow, they become leaders who lift others too — leading with empathy, creating space for ideas to flourish, and turning challenges into shared learning. If you’re a leader who finds joy in helping others shine while continuing to grow yourself, you’ll feel right at home here.