Lifestyle and Marketing Coordinator (3484)

DescriptionLocation: Preserve at Willow Park – 55+ Active Adult Living Community | DFW Area

Job Summary:

We’re looking for a warm, creative, and community-minded Lifestyle & Marketing Coordinator to be the heartbeat of our 55+ active adult community. In this engaging role, you’ll lead lifestyle programming, drive marketing efforts, and create memorable experiences that support resident happiness, brand visibility, and community vibrancy.

This is the perfect opportunity for someone who thrives on building relationships, enjoys event planning, and has a passion for storytelling, service, and enhancing the lives of others.

Our Core Values:

All employees are expected to bring our values to life every day by demonstrating:

RESPECT: Treat others with kindness and dignity, fostering inclusion and belonging.

ACCOUNTABILITY: Take ownership of responsibilities and follow through on commitments.

INTEGRITY: Act honestly, ethically, and with transparency in every interaction.

SERVICE: Be proactive, compassionate, and focused on the well-being of others.

EXCELLENCE: Pursue continuous improvement, creativity, and innovation in everything you do.

Essential Duties and Responsibilities:

Lifestyle Programming & Resident Engagement

Plan, coordinate, and host regular lifestyle events, workshops, and social gatherings designed for the 55+ active adult lifestyle.

Cultivate a welcoming, inclusive, and engaging atmosphere that builds strong resident relationships and fosters community pride.

Serve as the point person for new resident orientation, move-in coordination, and ongoing communication.

Create and distribute monthly event calendars, newsletters, flyers, and internal communication tools.

Collaborate with the property team to resolve resident concerns and enhance the living experience.

Marketing & Outreach

Execute local marketing initiatives to drive interest and traffic to the community.

Manage the property’s digital presence, including social media content, reputation management, and listing platforms.

Assist in branding, design, and distribution of promotional materials using tools like Canva or similar platforms.

Build relationships with local businesses, organizations, and referral partners for cross-promotion and events.

Support reporting and lead tracking in partnership with the leasing and property management team.

Support Functions & Collaboration

Answer calls, greet guests, and provide tours as needed to support leasing and team efforts.

Maintain accurate records for events, outreach, and marketing performance metrics.

Help coordinate resident feedback initiatives and support retention and renewal efforts.

Collaborate with property managers, regional teams, and corporate staff on larger marketing and resident experience campaigns.

QualificationsEducation & Experience:

Required: High school diploma or equivalent and 2+ years of experience in hospitality, event planning, customer service, or marketing.

Preferred: Experience in senior housing, multifamily, or 55+ communities. Proficiency in social media, Canva, or property management software. Degree in Marketing, Communications, Hospitality, or a related field.

Key Skills & Traits:

Warm, friendly, and resident-focused approach.

Excellent communication and interpersonal skills.

Organized with strong attention to detail and time management.

Creative thinker who enjoys planning and promoting engaging experiences.

Proficient in Microsoft Office, social media platforms, and marketing tools.

Valid driver’s license and reliable transportation.

Ideal Candidate Profile:

You’re the kind of person who lights up a room, remembers names, and enjoys making others feel at home. You’re organized, proactive, and bring ideas to life with enthusiasm—whether it’s a themed event, a social media post, or a partnership with a local vendor. You love working with people, solving problems with grace, and building a community where residents feel valued and connected.

Physical Demands:

The section explains that reasonable accommodations may be made for employees with disabilities. The job requires frequently:

Communicating with others and listening

Sitting, standing, and walking

Using hands to grasp, handle, or feel objects

Reaching with hands and arms

The employee may occasionally bend, kneel, crouch, or lift up to 10 pounds, particularly when attending community events.

Work Environment:

This section describes an indoor office environment with community rooms, common areas, and outdoor community spaces. The employee is frequently exposed to: