Media Analyst - Market Insights & Data

LIPTON Teas and Infusions is the world's largest tea business with a remarkable portfolio of over 30 world-class brands, including iconic names like Lipton, PG Tips, TAZO, Brooke Bond, and B-Corp certified Pukka and T2. Based in the Netherlands and operating in more than 100 countries, we pioneer innovative, premium and sustainable teas and infusions to delight our consumers daily. Our commitment is to drive the entire tea industry upwards and create value for all and the planet, from farmers to consumers, retailers, team members, partners, and shareholders. We take a long-term approach, investing in innovative and sustainable practices that deliver responsible growth, with a keen focus on meeting the needs of our customers and consumers, protecting the environment, and making a positive impact on people's lives. Job Title: Media Analyst – Market Insights & Data Location: Karachi Head Office Key Responsibilities 1. Market Intelligence & Trend Analysis Monitor macro media industry trends, competitor activities, market share dynamics, and changing consumer behaviors. Leverage syndicated media research tools to discover audience insights, market opportunities, and media consumption shifts. Provide proactive strategic recommendations to guide media planning, message positioning, and campaign timing. 2. Cross-Channel Performance & Analytics Track, evaluate, and report on campaign performance across all paid, owned, and earned channels (Digital Display, Search, Social, Programmatic, CTV/Linear TV, Audio, and Print). Establish key performance indicators (KPIs) and benchmarks across different campaigns, channels, and product lines. Analyze audience engagement, attribution paths, conversion rates, and return on ad spend (ROAS). 3. Data Management, Reporting & Visualization Synthesize multi-source data streams into structured, executive-ready presentations and performance summaries. Ensure data hygiene, consistent tracking frameworks, and attribution accuracy across systems. 4. Attribution & Audience Insights Perform deep-dive audience segmentation analyses using 1st-party customer data and 3rd-party data providers. Qualifications & Skills Education: Bachelor’s degree in Business Analytics, Marketing, Statistics, Economics, Data Science, or a related field. Experience: 1–3 years of experience in media analytics, business intelligence, market research, or media planning (agency or brand side). Soft Skills: Excellent verbal and written communication skills with a proven ability to translate technical metrics into compelling narrative stories for business leaders. Core Competencies Quantitative Acumen: Comfort working with large, multi-channel datasets and statistical models. Strategic Thinking: Ability to look beyond immediate metrics to understand overarching business objectives. Problem-Solving: Curious mindset driven to find hidden patterns, anomalies, and whitespace opportunities in data.