General Manager, Outdustry Songs China

Role Overview The General Manager will lead the strategic, operational, and commercial development of the Company’s music publishing and A&R functions. This role is responsible for driving revenue growth, strengthening the Company’s catalogue, managing rights and royalties, and building a competitive creative pipeline through artist and songwriter development. You will play a critical role in shaping the Company’s music strategy, developing partnerships, and ensuring operational excellence across rights management and content development. Key Responsibilities Strategic Leadership Lead and execute the overall strategy for Publishing, Royalties, and A&R in alignment with Company goals Translate strategic priorities into actionable plans, KPIs, and measurable outcomes Develop and implement a multi-year growth roadmap, including expansion and scaling initiatives Business Development & Partnerships Identify and secure new revenue opportunities across labels, artists, platforms, and brands Lead negotiations for publishing deals, catalogue acquisitions, and strategic partnerships Build and maintain strong industry relationships to support long-term growth Publishing, Rights & Royalties Oversee catalogue acquisition, administration, and rights management across territories Ensure accurate, timely royalty collection, reporting, and distribution Drive catalogue monetisation through licensing, sync, and digital exploitation Strengthen systems and processes to improve efficiency and transparency A&R & Creative Development Lead A&R strategy including talent identification, signing, and development Build a strong pipeline of songwriters, composers, and artists Oversee delivery of commercially viable, high-quality content aligned with market trends Operational Leadership Build and lead a high-performing cross-functional team Establish efficient workflows, reporting structures, and governance processes Ensure compliance with contractual, legal, and regulatory requirements Performance & Reporting Define and track KPIs across revenue, catalogue growth, and creative output Provide regular performance updates, insights, and recommendations to senior management Requirements Minimum 8 years’ experience in the music industry, including: At least 5 years in music publishing At least 3 years in a leadership role Strong understanding of publishing, copyright, licensing, and royalty structures Proven track record in A&R, catalogue development, and/or deal-making Experience negotiating contracts and managing strategic partnerships Established network across the music ecosystem (artists, writers, labels, publishers, DSPs) Strong leadership, commercial acumen, and execution capability About Outdustry Founded in 2008, Outdustry provides market-leading rights management and creative services across China and India for some of the most prominent names in global and local music. With a mission to make music fair for creators and over a decade of deep market experience, we’ve been called “one of the quietest yet most powerful companies” (Billboard) in the Chinese music industry. Job Category: