[UPLIVE Company] Creative Manager

UPLIVE is a high-growth global publisher seeking a Creative Strategist Lead to oversee creative strategy: project management, research, and driving creative testing plan for our Games & Apps portfolio. You’ll turn insights, market data, and trends into winning creative plans and production-ready concepts for the Creative Production team.

WHAT YOU WILL DO

Creative Strategy

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• Own creative direction for assigned Games/Apps.
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• Define creative plan, audience angles, concept pillars, and testing roadmap.
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• Turn product USP, audience psychology, market trends, and competitor learning into clear creative bets

Market Research & Creative Analysis

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• Lead playtest, competitor research, trend scanning, and GEO/audience learning. Turn market signals into production-ready creative directions.
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• Analyze creative performance, diagnose root causes and propose action plans
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• Leading research, planning cadences and translating insights into creative actions.

Production Planning

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• Plan creative production across video, playable, banner, ASO, and other ad formats.
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• Manage roadmap, capacity, priority, timeline, and quality standard.
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• Ensure every creative has a clear hypothesis, audience intent, and performance logic.

Team Management

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• Manage and coach Creative Strategists..
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• Define role expectations, quality standards, and performance KPIs.
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• Build team rituals: creative review, trend sharing, playtest, win/fail review, retro.
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• Raise ownership, learning speed, and creative quality consistency.
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• Align creative strategy with UA goals, product context, and production capacity.

QUALIFICATIONS

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• 4+ years in Creative Strategy, UA Creative, Creative Production, Product Marketing, or mobile games/apps.
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• Passion for mobile gaming / hypercasual / hybrid casual / music game.
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• Strong understanding of performance creative metrics: CTR, CVR, IPM, CPI, ROAS, retention, win rate.
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• Strong creative sense: hook, gameplay, audience psychology, visual clarity, channel fit.
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• Strong research skill across competitors, trends, GEOs, audience behavior, and ad channels.
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• Experience working with UA, Product, Designers, Motion Artists, Artists, and Playable Developers is a plus.
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• Fluent English in written and verbal communication, with the ability to align stakeholders and influence decisions.
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• Comfortable using AI tools to improve speed, quality, and learning.

DEVICE QUALIFICATION

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• PC or Macbook provided by the company.

WHAT WE OFFER

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• Competitive salary, 100% salary during probation
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• Performance bonus with 30% of company profit shared with no cap
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• Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
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• Minimum 12 days paid annual leave + 10 days paid sick leave.
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• 12 days working from home per year
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• Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
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• Free daily lunch with 10+ menu options.
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• Free daily F&B: Snacks, juice, beverage, tea-time
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• Monthly/Bi-monthly team activity allowance
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• Company learning trips will be at the top of countries that we gain the most profit from. 1st is Korea, next destination is Japan
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• Sponsored sports activities: badminton, soccer, ...
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• Sponsored overseas conferences and industry events for all levels.
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• Modern equipment/AI tools provided.