About The Role

HomeMade, Mable, Leap in! and Mable Direct are entities under the Attain Healthtech Group of companies. While our companies are diverse, three similarities bind us:

We exist to create lasting, positive change across the entire care and support sector - impacting more lives, elevating standards and shaping the future of care
We believe in technology as an enabler
We’re driven by helping customers attain better outcomes

This position is part of the Mable team.

About Mable

Mable is one of Australia's leading and fastest-growing healthtech platforms. As a purpose-driven company, we are where thousands of people with disability and older Australians have connected with independent support workers of their choosing and on terms that suit them.

With more than 25 million hours of support facilitated since 2014, it's no wonder we have been recognised on the AFR's Top 100, Deloitte Tech Fast 50, were previously awarded Australian Growth & Technology Growth Company of the Year.

By working at Mable, you will join a high productivity and dynamic team environment, leading to meaningful change in Australia's care and support sectors.

To find out more, visit https://mable.com.au/

About the role

Key Responsibilities

Own the brand strategy and architecture for Mable and HomeMade, including positioning, brand purpose, creative direction, customer value propositions and media strategy.

Lead integrated brand communications and campaigns , driving awareness, consideration and growth across ATL, digital, social, content, events and partnerships.

Build and strengthen brand leadership , working closely with PR, Product Marketing and Growth teams to establish category leadership and bring the brands to life consistently across all customer touchpoints.

Lead channel strategy and activation , overseeing ATL media, social, industry events and campaigns while continually optimising performance and investment.

Lead and develop the Brand team , providing direction across Social, Brand, Campaigns and Activations, while building strong relationships with creative, media, research and other agency partners.

Drive data-led brand growth , partnering with Data, Performance and Content teams to measure brand health, analyse campaign performance and continuously evolve the brand strategy and investment.

What we're looking for

10+ years of experience in a marketing function, with brand management experience required.

Experience managing multi-million dollar budgets across a group of brands, simultaneously.

Strong brand strategy skills, allowing you to paint the big picture, connect the dots, and craft a strong and engaging story.

Deep understanding of how a brand can be articulated for multiple audiences and in multiple formats, while remaining consistent.

Excellent leadership skills and the ability to build and nurture a team.

A solid track record of managing, measuring and optimising brand and advertising campaigns in TV, radio, print, ad networks, digital video, social media and Google platforms.

A strong understanding of data signals, brand metrics and consumer insights, with a proven track record of turning those into efficient brand strategies and campaigns.

Demonstrated track record of managing a portfolio of brands and building commercial pathways between them.