About The Role

Demand Generation Manager – B2B Pipeline, HubSpot & Lead Generation | Remote

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Demand Generation Manager to build scalable marketing programs that generate qualified B2B pipeline and revenue opportunities.

This role sits directly between marketing and sales , with ownership across multi-channel campaigns, lead nurturing, lifecycle marketing, paid acquisition, and pipeline performance.

What You’ll Do

Build and execute multi-channel demand generation campaigns
Manage campaigns across:
Email marketing
Content
Webinars
Paid acquisition
Account-Based Marketing (ABM)
Build lead nurture and lifecycle programs
Partner with sales to define ICP, audiences, and targeting
Develop lead scoring and qualification frameworks
Track and improve MQL → SQL → Opportunity conversion
Analyze pipeline contribution, campaign ROI, and funnel performance
Improve marketing automation and CRM workflows
Run experiments to increase qualified leads and pipeline
Report performance insights and recommendations to leadership

Requirements

4+ years of B2B marketing or demand generation experience
Proven experience generating measurable sales pipeline
Strong understanding of B2B sales and marketing funnels
Experience with HubSpot, Salesforce, Marketo , or similar platforms
Experience building multi-channel demand generation campaigns
Strong knowledge of lead nurturing, scoring, and qualification
Strong analytical and campaign management skills
Comfortable measuring campaign ROI and pipeline contribution
Ability to collaborate closely with sales leadership
Strong written and verbal English communication

What Success Looks Like

Growth in qualified marketing-generated pipeline
Higher MQL-to-SQL and SQL-to-opportunity conversion
Strong campaign ROI and pipeline contribution
Effective lead nurturing and lifecycle programs
Clean marketing automation and CRM processes
Strong alignment between marketing and sales

Interview Process

Initial Screening Call
Spark Hire Video Interview
Recruiter Interview
Client Interview
Offer & Onboarding

Apply Now

If you know how to turn B2B marketing campaigns into qualified pipeline , understand demand generation funnels, and are comfortable owning performance from acquisition through sales handoff, we’d love to hear from you.

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