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Performance Marketing Manager (a) 100 %
chmedia · Aarau, Aargau, Switzerland
About The Role
- entwickelst und steuerst du Kampagnen zur Neukundengewinnung für die digitalen Newsangebote unserer Tageszeitungen
- koordinierst du unsere Paid-Kampagnen und stimmst sie crossmedial über Social, SEA, Programmatic, Affiliate, TV, Print, Radio und Out-of-Home ab
- konzipierst du Branding- und Traffic-Kampagnen für die Newssites unserer Tageszeitungen
- analysierst und optimierst du Kampagnen anhand relevanter KPIs und A/B-Tests und leitest daraus konkrete Handlungsempfehlungen ab
- verantwortest du Kampagnenbudgets mit und optimierst den Media-Mix über alle Kanäle hinweg
- entwickelst du gemeinsam mit unseren Data- und Product-Teams Tracking, KPIs sowie Tools und Systeme weiter
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