Head - Visual Merchandising - India

• Mission Brief: Lead the Function That Turns Stores Into Phygital Experiences
• We are looking for a visionary leader to own Visual Merchandising across 2,000+ Lenskart and Owndays stores globally —
• and to redefine what VM means for an eyewear brand moving at Lenskart's scale. This isn't about arranging shelves — it's
• about building and leading the function that designs “Phygital” (Physical + Digital) experiences that convert visitors into
• buyers.
• Your mandate is to prove the value of our products through storytelling customers can touch, and to build the team and
• standards that make it happen everywhere, every time. How do you make someone feel the lightness of Air eyeglasses
• without weighing them? How do you make the magic of Lenskart Switch click in ten seconds flat? You will set the VM vision,
• build the prototypes and playbooks, and lead the team that scales the ones that work across the world's largest eyewear
• retail network.
• This is a hands-on leadership role. Your work — and your team's — sits at the intersection of stores, product, design, and
• data.
• Core Mandate: Leading Visual Merchandising as a Growth Function

• VM Strategy & Conversion-Centric Design
• VM Vision & Standards: Own the visual merchandising strategy and set the standards for in-store prototypes and

• interactive experiences that solve customer friction and dramatize product USPs — durability tests, weight
• comparisons, fit and function demonstrations.

• Feature-to-Interaction Translation: Direct how product features — lightweight frames, Switch glasses, lens

technology, pricing clarity — get translated into physical interactions, not posters.

• Funnel Thinking: Instil a culture across the VM team that sees every display as a conversion funnel, not a fixture —

diagnosing where customers hesitate and designing the moment that resolves it.

1. Digital VM Integration & the Phygital Journey

• Smart Retail Tech: Own the strategy for smart mirrors, digital signage, and interactive screens to create a seamless

journey between online and offline shopping.

• Tech-Fluent Leadership: Guide the team's use of electronics, sensors, or AR/VR to bridge the gap between the

physical product and digital information.

• Omnichannel Continuity: Set the design principles so a customer's journey feels continuous whether they start on

the app or walk into a store.

1. Experimental Prototyping & Team Leadership

• Build & Lead the Team: Recruit, mentor, and lead a team of visual merchandisers and experience designers who can

execute at pace across a global store network.

• Test, Learn, Iterate: Champion rapid experimentation in live stores; use conversion, dwell time, attachment rate, and

qualitative feedback to decide what scales and what dies.

• Ground-Level Observation: Ensure the team works directly with store teams to observe real customer behaviour and

pinpoint friction points as they happen.

1. Data-Driven Layouts & Global Scalability

• Analytics Partnership: Partner with retail analytics leadership to track footfall, heatmaps, and conversion rates, and

adjust store “UX” based on performance.

• Modular Design at Scale: Own the design system so that VM solutions are innovative yet modular — deployable

• across 2,000+ diverse store formats worldwide.
• Playbooks & Governance: Build the playbooks, budgets, and rollout systems so successful ideas scale consistently
• across the global store network.

• Launch Alignment: Partner with product, supply, and marketing leadership to align in-store experiences with

launches and campaigns.

The Essentials

• The “Phygital” Mindset: You understand how a customer moves through a physical space as intuitively as they move

through an app.

• Leadership Track Record: Proven experience leading a Visual Merchandising or retail experience design function,

including building and managing a team, at a multi-format retail scale.

• Problem-Solver's Eye: You don't just see a display — you see a conversion funnel, and you lead your team to design

backward from the friction point.

• Tech-Fluency: Comfortable directing work involving electronics, sensors, or AR/VR to bridge physical product and

digital information.

• Prototyping & Rollout Experience: Track record of designing and scaling physical or digital-physical installations

across large, varied store networks.

• Data Comfort: Able to read footfall, dwell time, heatmap, and conversion data and translate it into design and

resourcing decisions.

• Budget & Vendor Ownership: Experience owning a VM budget and managing external vendors, fabricators, and

technology partners.

The Mindset

• Builder's Mindset You see a store as a system engineered for conversion, and you're always looking for what can be

tested and improved.

• Curious About Friction You notice the exact moment a customer hesitates, and you're driven to design that moment

away, at scale.

• Comfortable in Imperfect Environments You'd rather test something in a live, real-world store than perfect it on a

slide.

• Cross-Functional Operator You move easily between store teams, product, supply, and marketing to get an idea from

sketch to shelf — and to 2,000 shelves.

• Bias for Iteration Over Perfection You ship a version 1, watch how customers actually behave, and improve from

there.

• High-Agency Leader You build the playbook as you go, and you're as comfortable on the shop floor as you are

presenting to leadership.