Manila - Search Engine Marketing

Responsible for managing paid search campaigns to increase website traffic, improve visibility on search engines, and drive conversions through targeted advertising.

Plan and execute search engine advertising campaigns (e.g., Google Ads) Conduct keyword research and optimize bidding strategies Monitor and improve ad performance, CTR, and conversion rates Manage campaign budgets and maximize return on ad spend (ROAS) Write and test ad copy for better engagement and performance Analyze data and generate performance reports and insights Conduct A/B testing for landing pages and ads Stay updated on search engine algorithms and SEM best practices