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TG
Trade Marketing Manager - National Distributor
TWE Global Careers · 200000 Shanghai, China
About The Role
This role is responsible for translating core brand strategies into effective execution across national distributor channels and their networks. It focuses on developing and delivering non-ATL marketing materials (including brand content, POS, and trade assets), and ensuring consistent implementation across key partners such as COFCO, C&D, Vats, and LJLJ. The role also drives go-to-market strategies for key initiatives (e.g., NPD launches, online promotions, and e-commerce store upgrades), defining clear success metrics and enabling strong sales execution.
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