Marketing Lead

Daos Hub is a pioneering phygital space where Web3 innovators converge to build, collaborate, and thrive. Located in Dubai, our 19,375-square-foot hub seamlessly blends physical and digital environments—offering state-of-the-art workspaces, immersive events, and a vibrant community dedicated to shaping the future of Web3.

Your mission

Your mission will be to build a systematic marketing function that consistently generates inbound demand, turning marketing into a scalable growth engine rather than a set of one-off activities. You will be responsible for forming and scaling a high-performing team, growing it to 10+ people within a year.

As part of this role, you will expand marketing efforts into new geographies, launching and adapting strategies across 3–4 markets. Ultimately, your goal will be to transform marketing into a key driver of pipeline and revenue, making it a central force behind the company’s growth.

Your First 90 Days

Days 1–30: Understand & Shape Marketing Foundations

• Deep dive into current marketing efforts: channels, funnel, content, and inbound sources
• Audit positioning, messaging, and ICP hypotheses across key segments
• Identify gaps in tracking, attribution, and overall marketing visibility
• Define initial 90-day priorities aligned with business goals
• Outline team structure, ownership, and key capability gaps

• Days 31–60: Build & Launch Core Marketing Engine
• -Turn initial insights into a structured marketing plan with clear priorities and focus areas

• Refine positioning and develop segment-specific messaging across key audiences
• Implement baseline tracking, reporting, and visibility into funnel and performance
• Establish team structure, ownership, and start hiring for critical gaps if needed
• Launch content engine and first high-priority content initiatives
• Run initial inbound experiments and improve conversion and lead quality logic
• Start adapting messaging and testing approaches across priority markets

Days 61–90: Validate, Optimize & Scale What Works

• Transition from initial execution to a focused growth system with clear priorities and trade-offs
• Validate which channels, messages, and formats drive the strongest results and double down accordingly
• Refine positioning and conversion messaging based on real market feedback
• Ensure reporting supports decision-making and gives clear visibility into performance and efficiency
• Stabilize team structure, ownership, and execution rhythm
• Scale content and owned media into a consistent, high-impact engine
• Demonstrate early traction in inbound quality, conversion, and marketing-driven pipeline
• Identify priority markets and define where to focus vs stay lightweight

Requirements

• 5+ years in marketing, with 2+ years in management roles like Marketing lead, Head of marketing etc
• Proven experience building a marketing function in fast-paced invorments
• Strong content and inbound background: you have driven growth through content, PR, events, and collaborations, not primarily through paid channels
• Experience running marketing across international markets with adapted strategy per region
• Hands-on track record: you can name campaigns, funnels, and systems you personally built and launched
• Involvement in product marketing — positioning, GTM, use case development, or ICP work
• Deep understanding of how B2B inbound channels connect to pipeline and revenue
• Commercially minded: you think in leads, pipeline, and revenue — not just traffic and impressions
• Experienced in working with startups, SaaS, tech, consulting, or professional services environments
• Build owned media products — event formats, shows, video series, or branded programs
• Build and own the analytics infrastructure across all marketing activities
• Active user of AI tools in marketing workflows and can build them into team processes

Duties & Responsibilities

• Build and manage the marketing team (content, SMM, PR, partnerships)
• Hands-on execution of marketing activities
• Develop and execute content and inbound marketing strategy
• Own channels: content, PR, email, events marketing, partnerships, KOLs, website inbound
• Contribute to product marketing: positioning, packaging, ICP
• Adapt strategies across different markets, GTM
• Build and own the analytics infrastructure
• Implement the CRM system for marketing from scratch
• Drive AI automation across marketing workflows