IN_Senior Associate_GTM Strategy_Customer Consulting_Advisory_Mumbai

Job Profile : At PwC our people in customer consulting specialise in providing consulting services focused on customer-related strategies and initiatives. These individuals analyse client needs develop customer-centric solutions and offer guidance and support to help clients enhance their customer experience and drive business growth. As a customer consulting generalist at PwC you will join other individuals who possess a broad range of skills and experience in customer consulting. You will analyse client needs provide consulting services across different customer-related areas and offer guidance and support to help clients develop and implement effective strategies to enhance their customer experience drive business growth and improve overall customer satisfaction. Job Description Responsibilities 1. Lead client transformations across sales, marketing and service · Partner with CXOs and business heads to define the customer, sales, marketing, and service transformation agenda. · Translate board-room ambition into clear roadmaps with measurable impact across revenue, acquisition, retention, loyalty and service experience. 2. Design winning commercial and growth strategies · Develop growth, market-entry and go-to-market strategies for priority segments and channels. · Shape programs on channel and influencer strategy, distribution expansion, salesforce effectiveness, trade marketing/ loyalty programs, key account management, and broader route-to-market optimization. · Support pricing and portfolio strategy to drive profitable, sustainable growth. · Lead omni-channel transformation – define the role of physical, digital and hybrid channels and create seamless customer and influencer journeys. · Drive e-commerce and marketplace acceleration where relevant (e.g., B2B platforms, e-retail, D2C), incl. assortment, content, promotions and partner management. 3. Drive digital- and AI-led transformation · Identify use cases where digital, data and AI can transform sales, marketing, service and channel performance. · Work with client and internal teams to design and implement solutions (e.g., digital tools for salesforce and influencers, self-service portals, personalization engines, next-best-action models, performance dashboards). · Build adoption and embed new digital ways of working. 4. Drive execution and impact on the ground · Lead multi-disciplinary teams to pilot, scale and institutionalize new practices across regions and channels. · Set up performance dashboards, review cadences and governance to ensure impact is delivered and sustained. 5. Bring insight and innovation · Use data, analytics and market research to uncover growth opportunities, customer pain points and channel gaps. · Stay ahead of sector trends (e.g., digital channels, influencer ecosystems, loyalty, productivity tools) and convert them into pragmatic, implementable solutions. 6. Build capability – for clients and our firm · Coach client teams on new processes, tools and behaviours across sales, marketing and service. · Mentor junior consultants and contribute to building our Customer Transformation practice. Mandatory skill sets: · Growth, market entry and go-to-market strategy. · Channel, distributor, dealer and influencer management (including loyalty and incentive programs). · Sales execution, salesforce effectiveness and key account management. · Marketing and brand / portfolio strategy, including activation and campaign effectiveness. · Customer service and experience design, including post-sales and lifecycle management. · Pricing, value proposition design and mix / margin improvement. Preferred Skill sets: · Strong structured problem-solving and analytical skills; comfort working with quantitative and qualitative data. · Ability to engage and influence senior stakeholders; confident in CXO-level discussions. · Clear, impactful communication and storytelling – can convert complex analysis into simple, persuasive narratives. Years of experience required: 4+ years Education qualification: MBA