AGM – Digital Marketing (Performance Marketing & Marketing Technology)

Job Description:

Senior Manager / AGM – Performance Marketing & Marketing Technology

(Designation offered will depend on Candidate's skills & experience)

Role Overview:

The ideal candidate will lead performance marketing across projects. This role will be responsible for driving business growth through performance marketing and lead nurturing initiatives; planning and executing multi-channel digital campaigns; optimizing marketing spend based on insights and leading tech-enabled initiatives to enhance customer engagement.

Key Responsibilities:

• Plan and execute multi-channel campaigns (Email, Facebook/Google, Affiliate Ads, Display, Web, etc.) to achieve short- and long-term business goals, measuring performance against ROI and KPIs.
• Collaborate with business teams to build city- and category-level plans, manage digital marketing infrastructure (Tag Management, Campaign Tracking, Analytics, Attribution, Salesforce, Marketing Automation tools), and optimize spend and performance via experiments and conversion tests.
• Work closely with Presales teams to driver desired results.
• Improve lead, walkin and booking performance through continuous optimization
• Manage agency partners and media budgets
• Lead experimentation using A/B testing and conversion optimization
• Build audience segmentation and remarketing strategies
• Collaborate with CRM and Presales teams to improve Lead-to-Visit and Visit-to-Booking conversions

Marketing Technology:

● Evaluate and implement new AI /MarTech platforms

● Drive automation across marketing workflows

● Improve lead routing, attribution and campaign measurement

● Integrate CRM, CDP and marketing platforms for seamless data flow

● Partner with IT on platform integrations and API-based marketing solutions

● Identify opportunities to eliminate manual processes through technology

AI & Innovation:

● Drive adoption of Generative AI across marketing functions

● Build AI-powered workflows for : Campaign optimizations, Creative analysis, Competitor intelligence, Reporting automation, Customer journey optimization and Predictive lead scoring

● Evaluate emerging AI tools and recommend pilots

● Work with IT teams or vendors to implement AI solutions

● Build internal AI agents for various departments & scale them. Responsible for governance & compliance.

Website &Conversion Optimization:

● Improve website conversion rates

● Optimize landing pages

● Drive SEO and Generative Engine Optimization (GEO)

● Implement personalization strategies

Preferred Experience

10+ years in Performance Marketing or Growth Marketing

Experience in real estate, BFSI, automotive or other high-consideration categories

Proven experience managing annual digital budgets

Demonstrated implementation of AI or automation initiatives

Experience working with cross-functional technology teams

Location: Mumbai