AGM – Digital Marketing (Performance Marketing & Marketing Technology)

<p><b>Job Description: </b></p><p>Senior Manager / AGM – Performance Marketing & Marketing Technology</p><p>(Designation offered will depend on Candidate's skills & experience) </p><p><b>Role Overview:</b></p><p>The ideal candidate will lead performance marketing across projects. This role will be responsible for driving business growth through performance marketing and lead nurturing initiatives; planning and executing multi-channel digital campaigns; optimizing marketing spend based on insights and leading tech-enabled initiatives to enhance customer engagement.</p><p><b>Key Responsibilities:</b></p><ul><li>Plan and execute multi-channel campaigns (Email, Facebook/Google, Affiliate Ads, Display, Web, etc.) to achieve short- and long-term business goals, measuring performance against ROI and KPIs.</li><li>Collaborate with business teams to build city- and category-level plans, manage digital marketing infrastructure (Tag Management, Campaign Tracking, Analytics, Attribution, Salesforce, Marketing Automation tools), and optimize spend and performance via experiments and conversion tests.</li><li>Work closely with Presales teams to driver desired results. </li><li>Improve lead, walkin and booking performance through continuous optimization </li><li>Manage agency partners and media budgets </li><li>Lead experimentation using A/B testing and conversion optimization </li><li> Build audience segmentation and remarketing strategies </li><li>Collaborate with CRM and Presales teams to improve Lead-to-Visit and Visit-to-Booking conversions</li></ul><p><b>Marketing Technology:</b></p><p>● Evaluate and implement new AI /MarTech platforms</p><p>● Drive automation across marketing workflows</p><p>● Improve lead routing, attribution and campaign measurement</p><p>● Integrate CRM, CDP and marketing platforms for seamless data flow</p><p>● Partner with IT on platform integrations and API-based marketing solutions</p><p>● Identify opportunities to eliminate manual processes through technology</p><p><b>AI & Innovation:</b></p><p>● Drive adoption of Generative AI across marketing functions</p><p>● Build AI-powered workflows for : Campaign optimizations, Creative analysis, Competitor intelligence, Reporting automation, Customer journey optimization and Predictive lead scoring</p><p>● Evaluate emerging AI tools and recommend pilots</p><p>● Work with IT teams or vendors to implement AI solutions</p><p>● Build internal AI agents for various departments & scale them. Responsible for governance & compliance.</p><p><b>Website &Conversion Optimization:</b></p><p>● Improve website conversion rates</p><p>● Optimize landing pages</p><p>● Drive SEO and Generative Engine Optimization (GEO)</p><p>● Implement personalization strategies</p><p><br /></p><p><b>Preferred Experience</b></p><p>10+ years in Performance Marketing or Growth Marketing</p><p>Experience in real estate, BFSI, automotive or other high-consideration categories</p><p>Proven experience managing annual digital budgets</p><p>Demonstrated implementation of AI or automation initiatives</p><p>Experience working with cross-functional technology teams</p><p><br /></p><p><b>Location: Mumbai</b></p>