Paid Media Coordinator

Responsibilities

● Manage paid media campaigns A-Z, including building campaigns from scratch on ad-buying interfaces, optimizing, and making daily adjustments as needed to ensure ROI is hitting goals.

● Analyze performance data and provide intelligent analysis, interpretation, and appropriate action plans based on data-driven conclusions.

● Help determine client benchmarking and implement optimizations to hit client KPIs through owned channels.

● Improve upon paid search and social media processes through innovation of new strategies and techniques.

● Manage and execute campaigns across multiple channels, including Google Ads, Facebook, Instagram, Pinterest, and others, spanning both e-commerce and B2C accounts.

● Manage client budgets and advise on budget changes, both between campaigns within a paid account and across channels, based on overall return for your clients.

● Support strategy, planning, and production on small accounts, and provide pacing, reporting, production, and optimization support on larger accounts.

Requirements

● 1-2+ years of Paid Media advertising experience.

● B2C and B2B advertising experience preferred.

● Email & SMS marketing experience preferred.

● Google Ads certification and Meta Blueprint preferred.

● Shopify / e-commerce experience preferred.

● Strong attention to detail and time management skills.

● Self-starter who thrives in a fast-paced environment.

● Proactive, organized, and able to work autonomously.

● Strong understanding of the online advertising industry and social media landscape.

● Experience analyzing paid media results and finding data insights for external reporting.

● Experience developing and presenting digital strategy to clients is highly desirable.