Thailand Marketing Manager

Key Responsibilities

• Own and execute Cricut’s marketing strategy for Thailand, driving brand awareness, engagement, and sales
• Lead digital-first marketing initiatives across social media, influencer partnerships, content marketing, and community building
• Build and manage relationships with local influencers, content creators, and community leaders in the DIY and lifestyle space
• Plan and execute always-on social media presence across key platforms (Facebook, Instagram, TikTok, YouTube, etc.)
• Shape paid media strategy and provide creative direction while working with agencies or partners on execution
• Partner with retail and e-commerce teams to develop co-marketing programs and in-store activations
• Plan and execute offline activations including events, workshops, and retail experiences to drive brand engagement and sales
• Create and adapt locally relevant content and storytelling that resonates with Thai audiences
• Monitor, analyze, and report on marketing performance — and use data to continuously improve results
• Manage marketing budgets with a strong focus on ROI and efficiency
• Serve as the local market expert, providing insights on consumer behavior, platform trends, and competitive activity

Qualifications

• Minimum 6+ years of experience in marketing within consumer, lifestyle, FMCG, or e-commerce brands
• Proven experience driving brand awareness and engagement in the Thailand market
• Strong hands-on experience in social media marketing, including content strategy and community management
• Experience managing influencer and creator partnerships end-to-end
• Solid understanding of paid media (Meta, TikTok, Google) — able to guide strategy and evaluate performance
• Familiarity with Thailand e-commerce platforms such as Shopee, Lazada, and TikTok Shop
• Strong analytical and data-driven mindset
• Ability to manage multiple priorities in a fast-paced environment
• Fluent in Thai and English (written and spoken)
• Comfortable working in a lean, fast-moving, startup-like environment

What Makes You a Great Fit

• You are a hands-on operator who enjoys executing and getting things done. You move quickly, test, learn, and improve.
• You understand the Thailand digital and social landscape deeply, from creators to platforms to cultural nuances. You know what resonates locally.
• You are both creative and analytical, combining strong ideas with a focus on results.

About the Opportunity

• This role is an opportunity to build Cricut’s brand and community in Thailand from the ground up.
• As Cricut grows in Thailand, this role has strong potential to expand in scope and impact.
• All your information will be kept confidential according to EEO guidelines.