Taiwan Marketing Manager

Key Responsibilities

• Own and execute Cricut’s marketing strategy for Taiwan, driving brand awareness, engagement, and sales
• Lead digital-first marketing initiatives across social media, influencer partnerships, content marketing, and community building
• Build and manage relationships with local influencers, content creators, and community leaders
• Plan and execute always-on social media presence across key platforms
• Shape paid media strategy and provide creative direction while working with agencies or partners
• Partner with retail and e-commerce teams to develop co-marketing programs and in-store activations
• Plan and execute offline activations including events, workshops, and retail experiences
• Create and adapt locally relevant content for Taiwan audiences
• Monitor, analyze, and report on marketing performance
• Manage marketing budgets with strong ROI focus
• Serve as the local market expert

Qualifications

• Minimum 6+ years marketing experience
• Proven experience in Taiwan market
• Strong social media and content experience
• Experience managing influencer partnerships
• Understanding of paid media platforms
• Familiarity with Taiwan e-commerce platforms
• Strong analytical mindset
• Ability to manage multiple priorities
• Fluent in English and Chinese (written and spoken)
• Comfortable in fast-paced environment

What Makes You a Great Fit

• You are a hands-on operator who enjoys executing and getting things done. You move fast, test, learn, and improve.
• You understand the Taiwan digital landscape deeply and know what resonates locally.
• You are both creative and analytical, combining strong ideas with a focus on results.

About the Opportunity

• This role is an opportunity to build Cricut’s brand in Taiwan from the ground up with strong regional and global support.
• As Cricut grows, this role has strong potential to expand in scope and impact.
• All your information will be kept confidential according to EEO guidelines.