Asia E-commerce Operations Lead (Marketplaces)

• Own and manage Cricut’s marketplace operations across Asia, including Shopee, Lazada,

Amazon, and Rakuten

• Drive revenue growth through optimization of product listings, pricing, promotions, and

assortment

• Execute and optimize marketplace campaigns (e.g., 9.9, 11.11, flash sales, bundles,

vouchers)

• Manage and scale marketplace advertising, including campaign setup, keyword strategy, bid

optimization, and ROAS improvement

• Optimize PDPs (titles, keywords, images, and content) to improve search visibility and

conversion rates

• Build best practices and playbooks to standardize execution across markets
• Partner with in-market teams to localize content, keywords, and campaigns for non-English

markets

• Analyze performance across platforms and implement improvements to drive traffic,

conversion, and revenue

• Ensure strong platform hygiene, including stock accuracy, listing quality, and issue resolution
• Collaborate with cross-functional stakeholders including marketing, content, product, and

regional teams

• Manage a high volume of activity and prioritize effectively to deliver results on time
• Communicate performance, insights, best practices and actions clearly to stakeholders

Undergraduate degree required

• Minimum of 5–8 years of hands-on experience in e-commerce or marketplace operations
• Proven experience managing platforms such as Shopee, Lazada, and Amazon
• Strong understanding of marketplace tools, algorithms, and performance levers
• Demonstrated ability to drive revenue growth through execution and optimization
• Strong analytical and problem-solving skills
• Experience working across multiple Asian markets is a plus
• Ability to collaborate with and influence cross-functional teams
• Ability to manage multiple priorities in a fast-paced environment
• Cultural fit: Energetic, self-starter. Gets stuff done without being a jerk. Is a player, not a

• victim. Acts like an owner.
• This is a wonderful opportunity for a hands-on operator to take ownership of a high-impact role.
• With Cricut’s exciting growth in Asia, the opportunities to scale and grow the e-commerce
• business are significant.
• All your information will be kept confidential according to EEO guidelines.