Brand Manager at AbbVie — Shanghai, China

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About The Role

Marketing Planning

Conduct joint field calls with field team to provide assistance, analyze customer needs, market trends and competitive information
Create and develop marketing words, programs, and tools that are targeted to the achievement of business goals
Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally
Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc
Prepare realistic & achievable objectives, strategies, tactics plan and business forecast for the responsible product

Product Management

Lead to create and implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
Direct the product promotion and growth initiatives to attain increasing of market share
Determine pricing and positioning based on strategic goals of the products in the target segment, roll out products base on availability and regulatory time lines
Work with other function management team to ensure the cross functional alignment of product strategies
Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products

Professional Relationship

Identify the opinion leaders in the therapeutic area
Lead to build and maintain professional relationship with KOLs
Establish and develop the national expert network in the therapeutic area to ensure the strong expertise for assigned products
Develop the loyalty speakers from KOLs

Resource Control & Monitoring

Determine the financial planning process related to product launch, customer satisfaction, scientific leadership and new business
Monitor and control marketing expenses in line with budget on monthly basis
Modify and manage expenses allocation to regions
Bachelor’s degree or equivalent
Relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry
Ability to translate strategies into actionable and realistic marketing actions
Ability to lead, motivate and coordinate cross functional teams
Solid working knowledge of healthcare environment and evolving landscape
Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
Solid knowledge on finance principles and processes
English language proficiency verbally and in writing (for all non-English speaking countries)
Preferred:
Marketing track record of success within FMCG, Media and/or Digital/IT industry
Field track record of success within biotech/pharmaceutical or any other industry

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit  https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html