Social Media Manager

About Happy Pay

We're a small, ambitious team building South Africa's fastest-growing BNPL platform. 750,000+ users, some of the best merchants in the country (Studio 88, Standard Beauty, Soviet, Galxboy, and more) and a payment product that actually makes people's lives easier.

Culture-wise, we're the opposite of corporate. We move fast, we back each other, we work hard and we laugh a lot. Everyone here punches above their weight, ideas beat titles, and if you've got a smart take on how to do something better, we want to hear it.

The role

We're looking for a Social Media Manager to own the day-to-day execution of Happy Pay's content across Instagram, TikTok and LinkedIn. You'll be the person making sure our content ships consistently, on-brand, on time, every week.

Strategy is set. Direction is clear. What we need is someone who can take a plan and run with it, bring the platforms to life, and grow with us as we scale.

What you'll be doing

• Owning execution across our three main channels (IG, TikTok, LinkedIn), from planning the weekly calendar to posting and reporting
• Content management: turning briefs into finished posts, Reels, TikToks, and LinkedIn content that lands
• Community management: replying to DMs, comments, and building relationships with our audience
• Working with our design and content team to keep the pipeline moving
• Supporting UGC campaigns: briefing creators, managing outputs, feeding winners into our content mix
• Reporting on performance and using the numbers to inform what we do next
• Being an active voice in strategy conversations. You execute, but your ideas matter.

How to apply

Send your CV, a link to your best social work (Instagram, TikTok, and LinkedIn profiles you've managed or content you've made), and one paragraph on why this role feels right for you.

Must-haves

• Digitally native. You live on social platforms. TikTok is second nature, not something you're learning.
• A content brain. You know what works, what doesn't, and why.
• LinkedIn content experience. You've built or run content for B2B audiences and know how the platform behaves.
• High-agency mindset. No setbacks, only opportunities. You solve problems, you don't wait for someone to tell you how.
• Always upskilling. You're curious, you experiment, you get better every week.
• Ability to execute. You ship, consistently, without needing to be chased.
• A great sense of humour. Non-negotiable. We work hard, we don't take ourselves too seriously.
• Minimum 1 year in a social media or content role.

Nice-to-haves (not dealbreakers)

• Basic design skills (Canva is fine, deeper skills a bonus)
• Experience briefing or working with UGC creators
• Comfort with platform analytics and reporting tools
• A front-row seat at one of South Africa's most exciting fintech scale-ups
• A brand you'll actually enjoy working on (no corporate energy, ever)
• Direct mentorship from an experienced marketing lead
• Room to grow. Fast. This role will scale with the company.
• Hybrid work between our Cape Town office and home
• The chance to build a serious portfolio across three of the most important social platforms