Google Ads Specialist

Google Ads Specialist

Search + Performance Max | Lead Generation | Remote

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours

Location: Remote

About the Role

• At Pavago, one of our clients is hiring a Google Ads Specialist to manage, optimize, and scale paid search campaigns across multiple client accounts.
• This is a hands-on performance marketing role — not a strategy-only position .

You’ll be actively working inside Google Ads accounts every day to

• Optimize Search and Performance Max campaigns
• Reduce Cost per Lead (CPL)
• Improve lead quality and conversion rates
• Troubleshoot conversion tracking
• Test new campaign strategies
• Scale campaigns that are performing
• Deliver clear, data-backed performance insights

If you live inside Google Ads, understand lead generation, and know how to diagnose and improve underperforming campaigns , this role is built for you.

What You’ll Own

Google Ads Campaign Management & Optimization

Manage campaigns across

• Google Search Ads
• Performance Max

You’ll actively optimize

• Bids
• Budgets
• Keywords
• Search terms
• Targeting
• Ad copy
• Campaign structure

Your focus will be on improving

• Cost per Lead (CPL)
• Conversion rates
• Lead quality
• Campaign efficiency
• ROI

This role requires active account management — campaigns should never simply be placed on autopilot.

Lead Generation & Performance Optimization

• Manage paid campaigns specifically focused on generating qualified leads
• Analyze campaign and funnel performance
• Identify wasted spend and inefficient targeting
• Improve keyword and search-term quality
• Optimize budgets toward the strongest-performing campaigns
• Identify opportunities to scale without sacrificing lead quality
• Make fast, data-driven adjustments when performance changes

Campaign Setup & Testing

Build Google Ads campaigns from scratch, including

• Campaign structure
• Ad groups
• Keywords
• Audience targeting
• Ad copy
• Conversion goals

Conduct ongoing

• Keyword research
• Competitor analysis
• Ad testing
• Landing-page testing
• Targeting experiments
• A/B testing

• Use results to continuously improve campaign performance.
• Conversion Tracking & Technical Setup — Critical

Implement and maintain accurate conversion tracking using

• Google Tag Manager
• Google Analytics

You’ll

• Configure conversion events
• Validate tracking accuracy
• Troubleshoot broken or missing conversions
• Investigate data discrepancies
• Ensure reliable attribution
• Confirm campaigns are optimizing against meaningful business outcomes

You should be comfortable fixing tracking yourself rather than relying entirely on another technical team.

Analytics & Performance Monitoring

Monitor campaign performance using

• Google Ads
• Google Analytics
• Google Tag Manager
• Campaign reporting dashboards

Analyze metrics such as

• Cost per Lead (CPL)
• Conversion Rate
• Cost per Conversion
• Click-Through Rate (CTR)
• CPC
• Lead volume
• Campaign efficiency
• ROI

Identify underperformance quickly and take corrective action.

Reporting & Communication

Prepare weekly performance reports that clearly explain

• What’s working
• What’s not working
• Why performance changed
• What should happen next

Translate advertising data into practical recommendations for internal teams and stakeholders.

Required Experience & Skills

Non-Negotiables

• 2+ years of hands-on Google Ads experience
• Active Google Ads Certification
• Proven experience managing lead generation campaigns
• Strong hands-on experience with:
• Google Search Ads
• Performance Max
• Google Tag Manager
• Google Analytics
• Experience setting up and troubleshooting conversion tracking
• Strong understanding of keyword research and campaign optimization
• Ability to analyze performance and make data-driven decisions
• Strong written and verbal English communication
• Ability to work during U.S. business hours
• Ability to manage multiple campaigns or accounts simultaneously

Nice to Have

• Google Shopping Ads experience
• Meta Ads / Paid Social experience
• GoHighLevel familiarity
• Agency or multi-client account experience
• Landing-page and conversion-rate optimization knowledge
• Experience working with CRM-based lead attribution

What Makes You a Strong Fit

You

• Are inside Google Ads accounts regularly, not just reviewing reports
• Know how to diagnose why CPL is increasing
• Understand the difference between generating more leads and generating better leads
• Can troubleshoot tracking without immediately handing the problem to someone else
• Make decisions based on performance data
• Test continuously instead of relying on one campaign setup
• Proactively identify problems before they become expensive
• Can confidently manage multiple client accounts
• Take ownership of performance and outcomes

Who This Role Is NOT For

This role is not a strong fit for

• Candidates with only basic Google Ads knowledge
• Marketers who have primarily observed campaigns rather than managed them
• Strategy-only marketers without hands-on execution experience
• Candidates without lead generation campaign experience
• Candidates who rely entirely on others for tracking setup and troubleshooting
• People uncomfortable managing multiple accounts simultaneously

What a Typical Day Looks Like

Your day may include

• Reviewing performance across client accounts
• Identifying campaigns with rising CPL or declining conversions
• Adjusting bids, budgets, keywords, and targeting
• Reviewing search terms and eliminating wasted spend
• Optimizing Search and Performance Max campaigns
• Launching new ads or campaign tests
• Conducting keyword and competitor research
• Troubleshooting a conversion-tracking discrepancy
• Checking Google Analytics and Tag Manager
• Reviewing lead quality and campaign efficiency
• Preparing client or internal performance reports
• Identifying opportunities to scale successful campaigns

In short: you actively manage Google Ads performance every day, ensuring campaigns generate qualified leads efficiently and tracking remains accurate.

Key Metrics for Success

• Reduced Cost per Lead (CPL)
• Increased qualified lead volume
• Improved conversion rates
• Improved campaign ROI
• Accurate and reliable conversion tracking
• Efficient budget utilization
• Consistent campaign testing and optimization
• Fast identification and resolution of performance issues
• Clear and actionable reporting
• Strong performance across multiple client accounts

Why This Role Stands Out

• Direct ownership of paid media performance
• Hands-on management of multiple client accounts
• Strong focus on measurable lead-generation outcomes
• Opportunity to solve real tracking and attribution challenges
• Fast-paced environment with significant learning exposure
• Direct impact on client growth and marketing ROI
• Fully remote environment
• Career growth opportunities into:
• Senior Google Ads Specialist
• Paid Media Lead
• Performance Marketing Manager
• Head of Paid Media

Interview Process

• Initial Phone Screen
• Video Interview with Pavago Recruiter
• Client Interview
• Offer & Background Verification

Apply Now

If you

• Have 2+ years of hands-on Google Ads experience
• Hold an active Google Ads Certification
• Have managed Search and Performance Max campaigns
• Understand lead-generation performance deeply
• Can independently manage Google Tag Manager and conversion tracking
• Care about CPL, lead quality, conversions, and ROI — not just clicks
• Proactively optimize campaigns rather than leaving them on autopilot

We’d love to hear from you.

Important: Spark Hire Video Interview

As part of our application process, qualified candidates will be invited to complete a one-way video interview through Spark Hire .

This is your opportunity to introduce yourself and highlight your experience with Google Ads, Search campaigns, Performance Max, lead generation, Google Tag Manager, Google Analytics, conversion tracking, and campaign optimization .

We recommend sharing specific examples of campaigns you’ve managed, including monthly ad spend, lead volume, CPL, conversion improvements, and how you diagnosed or fixed tracking and performance issues .

Please complete your Spark Hire interview promptly after receiving the invitation. Candidates who do not complete the video interview may not move forward in the hiring process.

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