Lifecycle Marketing Campaigns Coordinator

Reports to: Senior Manager, Lifecycle Marketing & CRM

Location: North Vancouver, B.C. or Remote Canada

Your Opportunity at ARC’TERYX

As a Lifecycle Marketing Campaigns Coordinator, you will support the execution of Arc’teryx’s campaign program, ensuring the seamless deployment of campaigns and promotions that deepen engagement and strengthen omnichannel engagement across digital and retail touchpoints. Partnering closely with teams across Digital Commerce, Brand, Retail, and Technology, you will support lifecycle marketing initiatives that play a critical role in driving sustainable revenue growth and long-term guest value.

Meet Your Future Team

The Lifecycle Marketing & CRM team builds meaningful relationships with Arc’teryx guests through personalized, data-driven communications across channels. By combining customer insight, experimentation, and cross-functional collaboration, the team delivers lifecycle experiences that connect brand storytelling, product moments, and transactional interactions into a cohesive omnichannel guest journey.

If you were the Lifecycle Marketing Campaigns Coordinator now, here are some of the core activities you would be doing

Executing lifecycle marketing campaigns end-to-end across a variety of channels, including coding, QA, and campaign deployment

Implementing A/B tests in support of experimentation and business objectives

Collaborating cross-functionally with Technology, Creative, Merchandising, and Community Marketing teams to deliver high-impact lifecycle marketing campaigns that drive measurable business outcomes

Coordinating and executing communication strategies focused on omnichannel experiences in partnership with Retail teams

Tracking and reporting on lifecycle marketing KPIs, translating data into actionable insights and recommendations to support campaign strategic planning

Supporting the regional Lifecycle Marketing & CRM team with process documentation and implementing initiatives focused on operational efficiency

Here are some of the things you could be working on in the future

• Supporting the execution of email acquisition strategies, including A/B testing and reporting
• Supporting the execution of communication strategies on app push and SMS channels
• Supporting the Senior Specialist, Lifecycle Marketing Campaigns with the coordination of the email campaign calendar
• Are you our next Lifecycle Marketing Campaigns Coordinator?
• You have a Bachelor’s degree in business, marketing, or communications or a related field
• You have 1+ year’s experience in lifecycle marketing, CRM, or retention marketing
• You can work autonomously, while collaborating with others during daily meetings and standups
• You are able to effectively manage projects, including management of schedules, asset delivery, changes to scope, and resources
• You have excellent attention to detail
• You have experience configuring/managing lifecycle marketing campaigns, wireframe automation, and marketing automation platforms (i.e. Salesforce Marketing Cloud, Klaviyo, Figma)
• You have demonstrated ability to quickly adapt to new tools and processes
• You understand best practices for email creative and templates, segmentation, dynamic content and A/B testing methodologies to improve channel performance
• You are highly skilled in Figma, HTML, CSS, and UX design practices
• You are always thinking in the shoes of the customer / consumer
• You are always thinking of <Arcteryx.com> in a global, sustainable fashion; finding initiatives that work both globally and for the long term
• You are innovative and creative, with a logical and methodical approach to problem solving
• You are a strong communicator who can work with cross functional teams from other channels of the business
• You remain highly flexible and adaptable when faced with ambiguity
• You effectively balance autonomy and collaboration
• You inspire breakthrough thinking and continuous improvement
• You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right
• Your passion for your work is paralleled by your passion for getting outside and living it
• You are results-driven and have a passion for pursuing audacious goals

Compensation

The salary range for this role is: CAD$62,000 - CAD$81,000