Brand Creative Lead, Apple TV Marketing

Apple TV's Marketing team crafts world-class campaigns that connect audiences with

high-quality stories, building brand awareness and loyalty. We drive innovation and

excellence from strategic vision to creative execution, collaborating across Apple, with

agencies, studios, and talent to place Apple TV at the heart of global culture.

## Description

As a Brand Creative Lead for Apple TV Marketing you will shape the visual and conceptual strategy for branding, advertising, and marketing campaigns, defining and implementing a compelling creative vision to bring the Apple TV brand to life across all channels. This role sets creative direction that reflects Apple TV’s commitment to exceptional creative, original storytelling, and driving culture.

## Minimum qualifications

12+ years of experience in brand creative, advertising, design, or related creative disciplines

A strong, proven portfolio demonstrating award-winning campaigns or brand evolution

Experience in creating 360 marketing campaigns with integrated content across all marketing channels: digital, social media, paid media, mobile, OOH, and print

Proven track record of leading creative work through close partnership with internal teams and external agencies - directing campaigns, shaping creative output, and managing relationships to deliver high-quality results on time and within budget

Experience operating within complex, cross-functional organizations

## Preferred qualifications

Background in entertainment, streaming, sports or culturally driven brands preferred

Proven ability to develop and guide thoughtful, provocative creative with an extraordinary eye for detail

Fearless creative judgment, decisive leadership, and strong collaboration, navigating complexity and ambiguity without compromising quality

Supports brand management and ensures design consistency across all channels

Effective collaborator who possesses excellent interpersonal skills, capable of negotiating creative input from multiple functional groups, garnering trust and influence

Able to successfully translate strategic marketing campaign concepts and business objectives into innovative creative solutions

Dynamic communication style, capable of real-time creative problem-solving in conversation and conveying a strong point of view for design solutions

Confidently represents the creative team, presenting work to senior leadership, cross-functional business teams, and external stakeholders

Ability to cut through ambiguity and find the path forward, despite uncertainty or challenges