Head of Social Media

Our client is seeking an experienced Head of Social Media to lead the development and execution of its global social media strategy. This is a senior leadership role responsible for driving brand awareness, audience growth, engagement, and customer acquisition across multiple international markets.

The successful candidate will combine strategic leadership with hands-on execution, managing both internal teams and external agencies while identifying innovative growth opportunities in a highly competitive and regulated digital environment.

Key Responsibilities

Social Media Strategy

• Develop and execute a comprehensive global social media strategy across all major platforms.
• Drive brand awareness, customer acquisition, and audience engagement.
• Identify emerging trends and implement innovative social media initiatives.
• Develop social listening strategies to monitor brand sentiment and market trends.

Content & Campaign Management

• Oversee the creation and distribution of engaging social media content.
• Ensure brand consistency across all social channels.
• Support integrated marketing campaigns in collaboration with Marketing, CRM, Product, and Branding teams.
• Manage influencer partnerships and external collaborations.

Team Leadership

• Lead, mentor, and develop the Social Media team.
• Manage relationships with external agencies and third-party partners.
• Foster a high-performing, collaborative team environment.
• Allocate resources and manage the social media budget effectively.

Performance & Growth

• Monitor campaign performance and key social media KPIs.
• Analyse data and provide actionable insights to optimise performance.
• Develop innovative growth strategies to increase reach, engagement, and market penetration.
• Stay up to date with platform developments, industry trends, and regulatory changes.

Requirements

• Minimum 5 years of experience in Social Media Marketing.
• At least 2 years of experience leading a social media team.
• Proven track record of delivering successful social media strategies with measurable commercial impact.
• Experience managing multiple social media platforms across international markets.
• Strong understanding of content creation, community management, paid social advertising, and social media analytics.
• Experience managing external agencies and third-party partners.
• Excellent leadership, communication, and stakeholder management skills.
• Strong analytical mindset with experience measuring campaign performance and ROI.
• Creative thinker with the ability to develop innovative social media campaigns.
• Experience operating within regulated or highly competitive digital industries will be considered an advantage.