Copywriter - Marketing (Prod/Web)

ALLEN Online, the digital learning platform from the legacy of ALLEN Career Institute, is lookingfor a dynamic copywriter who can turn product features into engaging, <conversion-drivennarratives.You>’ll write for the website, app, and various user journeys that influence discovery,engagement, and conversion, making complex education products simple, exciting, andrelatable.Key responsibilities:● Website & app merchandising: Write high-conversion copy for course pages, banners,and in-app sections.● User journey copies: Craft contextual, action-oriented copy across onboarding, leadconversion, and payment journeys.● UI/UX writing: Collaborate with product, marketing & design teams to develop clear,concise, and user-friendly interface text (buttons, tooltips, pop-ups, CTAs).● Tailor messaging and tone based on audience cohorts: Hinglish vs English, parentvs student, and Tier 1 vs Tier 3 regions.● Product communications: Translate product features into benefits-driven messagingfor web, app, video, and other channels.● Microcopy creation: Build tone-consistent UI microcopy — labels, prompts, alerts, errormessages — to guide users intuitively.● Collaborate cross-functionally: Work with product managers, UX designers, andmarketers to align content with business goals and brand tone.● Research & insights: Understand user behaviour, friction points, and optimisecommunication for clarity and conversion.Required skills & qualifications:● 4–5 years of experience in writing for digital products, apps, or websites.● Strong understanding of UI/UX principles and the ability to simplify complex journeysthrough copy.● Proven experience in conversion-focused and UX microcopy.● Excellent command of English & Hindi, with the ability to adapt tone for students andparents.● Ability to collaborate effectively with product, design, and tech teams.● Exposure to ed-tech, e-commerce, or app-based platforms preferred.