Copywriter

Job Title: Brand Storyteller (Copywriter)
Location: BangaloreCompany: Allen Career Institute
Department: MarketingWork Mode: On-site (6 days/week)Experience: 3 years minimumDesignation: Executive

Role Overview:
ALLEN is looking for a Brand Storyteller who can craft impactful messaging across print, outdoor, CRM, and digital platforms. From hoardings that stop traffic to push notifications that drive action — your words will shape the future of education.

Key Responsibilities:

Write compelling copy for print ads, hoardings, brochures, and radio spots
Create engaging CRM content – SMS, emailers, push notifications
Develop sharp, scroll-stopping copy for digital platforms – social media, banners, landing pages
Collaborate with designers and brand teams on integrated campaigns
Adapt messaging for regional audiences while maintaining brand voice

Ensure compliance with advertising regulations and maintain brand safety standards

Must-Have Skills & Experience

3–6 years of experience in copywriting across traditional and digital media
Strong portfolio with work in print, outdoor, CRM, and digital campaigns
Ability to write with clarity, empathy, and emotional impact
Understanding of youth audiences, education space, and regional nuances
Bonus: Experience in education or youth-focused brands.

Reporting To: Content Lead