Product Manager

SBC Performance

drives scalable growth for brands ready to expand globally.

Working across eCommerce, health & wellness, education, and entertainment, our team helps brands acquire customers faster and scale across 26+ global markets. We combine data-driven paid media, performance creative, and advanced analytics to turn marketing into a predictable revenue engine.

Trusted by 200+ companies, managing $150M+ in ad spend.

Scale faster. Grow smarter.

Key Responsibilities

Strategy & Discovery

• Define product vision and strategy aligned with company goals
• Conduct product discovery: user research, funnel analysis, competitor benchmarking
• Identify growth and monetization opportunities; validate ideas through hypotheses and MVPs.

Roadmap & Prioritization

• Build and maintain quarterly/monthly product roadmaps
• Prioritize initiatives based on business impact, user value, effort & risk
• Balance growth, retention, monetization, and tech initiatives.

Delivery & Execution

• Translate initiatives into clear PRDs, user stories, and acceptance criteria
• Own delivery end-to-end: Discovery → Build → Launch → Measure
• Ensure on-time, high-quality releases.

Growth & Monetization

• Own the full product funnel: activation, engagement, course completion, checkout → paid
• Optimize pricing, paywalls, trial mechanics, and AI upsells
• Drive MRR and LTV growth.

Analytics & Reporting

• Monitor core product metrics and run post-launch analysis
• Communicate insights to stakeholders and adjust roadmap based on data
• Deliver weekly product reports.

Requirements

3+ years in product management for

subscription-based consumer products

(mobile app and/or web), ideally in wellness, EdTech, or another high-frequency B2C category

Full ownership

of at least one product or major surface end to end, you've been the person accountable for the outcome, not just the backlog. You set the strategy, made the calls, shipped, and owned the results (good or bad)

Hands-on

customer development

experience: running user interviews, problem discovery, and continuous discovery habits. Talking to users directly and often, not relying on secondhand summaries

A working

feedback loop

you've built and owned. Closing the gap between what users say (interviews, reviews, support tickets, community sentiment), what they do (product analytics), and what ships next. You treat feedback as a system, not a one-off exercise

Proven track record owning

web2app / web2web funnels

from acquisition landing and quiz flows through paywall, checkout, and onboarding - treating the whole funnel as

yours

to move

Strong command of

subscription analytics

: cohort retention (M1/M2+), LTV, ARPU, rebill/churn and the instinct to own the number, dig into

why

it moved, and act without being asked

Hands-on experience running

A/B experiments

: hypothesis design, prioritization, reading results honestly, and owning the decision to ship, kill, or iterate

Fluency with a modern

product analytics stack

(PostHog, Amplitude, Mixpanel) and revenue data (Stripe), including writing and owning

event specifications

rather than delegating instrumentation and hoping it's right

Experience owning

paywall, pricing, and monetization

• plan structure, promo strategy, regional pricing with clear accountability for revenue impact

Confidence

• leading cross-functional delivery
• across engineering, design, QA, analytics, and content. Writing crisp tickets and PRDs/TRDs, unblocking your own dependencies, and owning the delivery timeline end to end

English

• at a B2 level for external documentation and deliverables.
• Nice to have

Experience in

• relationship wellness, mental health, self-help, or microlearning
• product spaces

Familiarity with

• server-side attribution
• (Meta CAPI, Google Enhanced Conversions) and the post-ATT measurement landscape

Exposure to

App Store / Play Store

review cycles and subscription compliance

Experience with

• LLM/AI-powered product features
• (AI companions, generated content, upsell instrumentation) and their monetization
• Track record taking a product through
• PMF discovery

• segmentation, pain clustering, positioning against competitors

Comfort with

• performance-marketing collaboration
• (JTBD-driven creative angles, funnel-to-ad feedback loops).

What We Offer

• Remote work
• Competitive compensation
• Flexible working hours (start between 9:00–11:00 CET)
• All necessary equipment
• Paid vacation and sick leave
• Educational support: reimbursement for certifications, courses, and training
• Company events and internal knowledge-sharing activities
• Transparent communication and an open feedback culture