Marketing Specialist (Generalist) - Modesto, CA

Job Summary: The Marketing Specialist supports the Creative Brand Expression function and broader Marketing team with a primary emphasis on in-store décor project execution, creative trafficking, administrative support, and social media coverage. This role suits a candidate with a creative sensibility, strong organizational and project management skills, and interest in how brand strategy comes to life at retail. While weighted toward in-store decor and brand production under the direction of the Creative Brand Expression Director, the role retains a generalist scope, supporting internal communications, social media content, and cross-team marketing initiatives as directed. Responsibilities: In-store décor Support the planning, development, and execution of in-store décor programs, coordinating with the Creative Brand Expression Director to ensure brand-consistent seasonal and evergreen signage across Save Mart, Lucky, and FoodMaxx banners Manage decor asset trafficking, print vendor coordination, versioning management, and store-level implementation support Coordinate with the Creative Brand Expression Director on all décor updates, approvals, and production timelines Creative trafficking Contribute to brand and creative production: trafficking, proofing, asset organization, and file management Coordinate with agency partners (creative, print production) on campaign execution and on-time delivery of marketing materials to internal teams Administrative duties ad hoc support Provide ad support including ad packets production, ad posting and ad requests Assist with tracking marketing program budgets, purchase orders, and expenses, ensuring accuracy and timely reconciliation Support ad hoc marketing initiatives and special projects as directed by the Creative Brand Expression Director and the Sr Director, Integrated Marketing Apply AI tools and platforms to support content development, workflow efficiency, and marketing production across the team Social media support Assist channel lead in managing and scheduling content across brand social media channels, including content calendar support, copywriting, and community engagement