Legend of toys- D2C Growth Marketing manager

WHO WE ARE

• Legend of Toys (LOT) is a full-stack D2C toys brand. We design and manufacture RC cars and drones where each
• product has a personality, a name and a backstory. We are building a brand from India that competes on identity, not
• price. Cinematic product worlds. Toys that feel like they belong in a movie.
• We are growing fast. What we need now is someone who can own our D2C channel end-to-end: drive traffic, convert
• it, and keep raising the bar on what the website experience looks and feels like.

THE ROLE

• You will own the D2C growth function entirely, paid media, website performance, conversion optimisation, and the
• numbers that sit behind all of it, reporting directly to the Business Head. You’ll lead a team of two associates today
• and build it out as the brand scales. You set the strategy, you run the experiments, you own the outcomes.

WHAT YOU WILL OWN

• Paid Marketing - Meta & Google
• – Own performance marketing on Meta (Facebook/Instagram) and Google end-to-end , strategy, execution, and
• optimisation
• – Set and hit ROAS, CAC, and revenue targets; review them weekly with the Business Head
• – Brief the creative team on ad content with a conversion lens- you know what works and why
• – Run structured, always-on tests across creatives, audiences, placements, and offers; act fast on what you learn
• D2C Website - CRO & Merchandising
• – Own conversion rate optimisation across the LOT website, homepage, PDPs, collections, and checkout
• – Drive the merchandising strategy: how products are positioned, sequenced, and presented on-site
• – Work with the brand and tech teams to improve site experience based on data, user behaviour, and competitive
• benchmarks
• – Own the Shopify backend - builds, updates, and optimisations; you should be comfortable getting your hands
• dirty in the platform

Metrics Ownership

• – Own the full D2C metrics stack like sessions, conversion rate, AOV, ROAS, CAC, LTV, repeat rate
• – Define what good looks like for each metric and build a clear plan to get there
• – Identify drops, anomalies, or opportunities in the data

Analytics & Reporting

• – Build and maintain a live growth dashboard with clear weekly visibility for the leadership team
• – Present weekly performance reviews ,what moved, what didn’t, why, and what’s next
• – Own attribution setup and work continuously to improve data accuracy across paid and organic

Team Leadership

• – Lead and develop two growth associates - give them direction, teach them how to think, and hold them to a high
• standard
• – Hire and build the team as the channel and budget scale
• – Create a culture of ownership within the growth function

WHAT WE’RE LOOKING FOR

Experience

• – 2-4 years in a D2C growth or performance marketing role, with direct ownership of a brand’s website channel
• – Hands-on experience with Meta Ads Manager and Google Ads, you’ve managed budgets, built campaigns, and
• optimised them yourself
• – Strong Shopify skills, you’ve built or significantly optimised a Shopify store, not just logged in to check reports
• – Solid understanding of CRO principles, A/B testing, heatmaps, funnel analysis, UX improvements
• – Comfortable with analytics tools (GA4, Meta Pixel, Shopify Analytics) and able to pull insights

The Person

• – High-ownership mindset, you treat the channel like it’s your own business, not a job description to tick off
• – Hustler with curiosity: you’re always asking ‘what else can we test?’ and you don’t need permission to start
• – Number-first ,you live in dashboards, spot issues early, and translate data into clear decisions
• – Strong communicator who can present performance clearly to the leadership team without burying the signal in
• noise
• – Comfortable with ambiguity, fast-moving priorities, and a company that’s still figuring things out at pace

WHY THIS ROLE

• You get real ownership of a fast-growing D2C channel at a brand that is genuinely building something different. No
• layers above you, no committees to clear. You report directly to the Business Head, your work is visible in the
• numbers, and your growth is tied directly to the brand’s growth.
• LOT is building a toy brand with a real identity, and a top tier creative standard. If you want to grow fast, take
• ownership of something meaningful, and be part of building something that hasn’t been done in India before, this is
• the role, and obviously you get to “beta test” (read- play) all our toys before launch !