Junior Trade Marketing Specialist

Main Responsibilities Trade Marketing Support Trade Marketing activities through the development and management of marketing materials, including brochures, leaflets, newsletters, posters, and other communication tools. Coordinate with external suppliers and Purchasing to ensure timely and cost-effective production of marketing materials. Support the organization and implementation of internal and external promotional events and collaborate with cross-functional teams to ensure consistency of marketing initiatives. Develop and execute sell-in and sell-out campaigns to support commercial objectives and increase market penetration. Support customers in planning and executing local marketing activations, ensuring consistency with Pirelli brand standards. Support CRM-related activities and contribute to customer engagement programs. Monitor and report on key marketing performance indicators and campaign effectiveness. Supporting importers with budget and marketing materials. Digital Marketing Management of social media accounts, in coordination with external agency. Connect with OE manufacturers to develop a strong partnership and create content for brand collaboration. Develop and analyze SEO & SEM. Quarterly reports on digital market trends and competitor social accounts. Market Analysis Assist in gathering market intelligence and preparing reports on market trends, competitor activities, and customer preferences. Support the coordination of market research initiatives with external agencies and suppliers under the guidance of senior team members. Monitor industry and consumer trends to identify opportunities for growth and improvement. Maintain an understanding of customer requirements, market dynamics, and competitive positioning. Key Competencies & Skills Technical Expertise Understanding of marketing principles and trade marketing activities. Knowledge of market research methodologies and data analysis. Basic knowledge of CRM systems and customer relationship management. Awareness of automotive and tyre market dynamics. Strong knowledge of Microsoft 365 and Canva. Project & Process Knowledge Experience in coordinating multiple activities and stakeholders simultaneously. Strong analytical and reporting capabilities. Ability to work with market data, forecasts, and performance metrics. Understanding of media planning and advertising content management. Knowledge of customer segmentation, consumer research, and market trends. Education & Experience Bachelor’s degree in Marketing, Business Administration, Economics, or related. 2–3 years of experience in Marketing, Trade Marketing, Product Marketing, Market Research, or a related field. Driving license required.