Checkout Specialist
lawdepot · Edmonton, Hybrid
About The Role
What the Role Does:Turn checkout insights into better customer journeys that improve conversion, user experience, and <revenue.As> a Checkout Specialist, you will plan, build, launch, and analyze experiments across LawDepot’s checkout funnel. You will drive improvements to the customer experience by testing new ideas, managing a growing backlog of opportunities, and adapting quickly as team priorities change.This is a great opportunity for a versatile, hands-on generalist who enjoys working in a fast, iterative, hypothesis-driven environment. You will use data, customer insights, competitive research, and conversion best practices to develop experiments that improve the customer journey while supporting team and business goals.This is a full-time, permanent position working 37.5 hours per week, with the option to work hybrid from our Edmonton, Alberta office.What You’ll Do:Own checkout experiments end to end, from hypothesis and planning through build, launch, and analysisCreate and implement content and layout experiments across selection, payment, and receipt pages, along with transactional emailsWrite clear, conversion-oriented copy that supports customer decision-making and aligns with team goalsUtilize A/B testing to optimize presentation changes and improve the checkout experienceUse experiment results, funnel data, customer segmentation, user research, and competitive research to form well-supported hypothesesBuild production-ready assets for checkout pagesCreate specifications and Figma wireframes for larger launches across products and marketsEvaluate experiment performance against goals and make evidence-based recommendationsManage experiment launches, updates, and takedowns through our internal content management system (CMS)Collaborate with Development, Product, UX Design, and Analysis teams to deliver successful project launchesStructure content and page layouts to support localization and responsive experiences across devicesKeep backlog statuses up to date and support reliable sprint planning, cycle-time tracking, and team visibilityWork in short cycles, adjusting priorities as team and business needs evolveWhat You Bring:The EssentialsPost-secondary education in Business, Marketing, Communications, Consumer Psychology, or a related fieldStrong conversion-oriented writing skills, with the ability to write copy that supports measurable outcomesExperience taking digital experiments from planning through launch and results analysisUnderstanding of consumer psychology, online marketing, and conversion optimizationStrong ability to learn new content management system tools, quickly and independentlyWorking knowledge of HTML and CSS to build, adjust, and iterate on visual experiments and responsive layoutsPractical Figma skills for creating clear wireframes, variants, and implementation-ready specificationsAwareness of localization and device considerations when designing content and layoutsAbility to interpret experiment results, funnel data, and usage patterns with sound judgmentStrong organizational skills and attention to detail, with the ability to maintain clear and current project documentationCollaborative communication style, with the ability to work effectively with cross-functional teamsThe Nice to Haves (Great if you have it and we’ll help you learn if you don’t)Ability to utilize AI tools to support drafting, ideation, analysis, prototyping, and workflow efficiencyExperience using A/B testing or experimentation platforms, and reviewing performance reportsPrior SaaS, eCommerce, subscription, or freemium monetization experienceBackground in technical writing, UX writing, or content design, with the ability to make complex information clear, useful, and customer-friendlyKnowledge of conversion rate optimization (CRO) best practices and content optimization strategiesWhy You Should Join the LawDepot Team:Excellent total compensation packageComprehensive health and dental benefits, plus an additional Health Care Spending / Personal Spending AccountGreat work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)Three weeks paid vacation, plus bonus personal daysContinuous learning opportunities, including LinkedIn Learning subscriptions and training budgetsCompany share planFree catered lunches for the entire officeMonthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)Work alongside talented, driven colleagues in a culture focused on quality, reliability, innovation, and growthPersonal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)Free and easily accessible parkingSouthgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes awayHybrid working arrangements for that balance between getting work done at home and engaging with others in the officeWho We Are:Join one of the fastest growing companies in Canada! LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence. Apply today and become a part of our exciting journey!How to Apply:Apply for this job here or submit your application through our Careers page at <https://www.lawdepot.ca/career.We> thank all applicants; however, only those selected for an interview will be contacted.#LI-DNI
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