Content Marketing Specialist

Ce que vous ferez

We are looking for a result-driven Content Marketer to join our marketing team, focusing on the development and implementation of a multichannel content strategy. She/he will manage the content strategy and process from concept to execution to build awareness and drive engagement with current clients and new customers. Reporting to our Head of Growth & Marketing, this person will be a key partner in creating, planning, prioritizing, and measuring the efficacy of our content program. A successful person in this role will work collaboratively across teams to bring this strategy to life.

You will be responsible for

Develop and manage a holistic content strategy and calendar for the year, leveraging industry knowledge and building on a fine understanding of local merchants’ culture

Identify topics to grow our merchant community and user base

Craft web and campaign copy in inyad’s voice and tone — everything from social media ads to site landing pages, sales enablement material, email nurtures, and beyond.

Script and help produce video content (e.g., Customer stories, testimonials, best practices for managing a small business…).

Drive content creation for both long form lead gen content (e.g., whitepapers and webinars) and short form content (blogs, short articles, infographics)

Work closely with other marketing team members to facilitate completion of assets (e.g. design, performance & product marketing)

Proactively seek inputs from product marketing and product development teams to ensure accuracy of product representation in storytelling and discuss clients’ input and feedback

Your qualifications

You have 2-4 years experience in B2B SaaS marketing and/or Ecommerce, and content creation, with a strong portfolio of work to share with us.

BSc degree in Marketing, Journalism or relevant field preferred

Experience working in a marketing/ content marketing role and generating content such as whitepapers, webinars, blog posts, multimedia content, and sales collateral

You have exceptional verbal, writing and editing abilities (Arabic, French and English). You regularly produce content with subject matter experts in a space.

Compelling storyteller with a knack for narratives that resonate with large audiences

You’re a natural educator and excellent researcher — you do a deep dive on topics, enough to communicate nuance and authority. Distilling complex topics into “infotainment” is easy for you. You love helping people understand.

Outstanding team player with the ability to relate and care for customers and team members alike

A healthy obsession with style guides and grammatical exactitude.

You’re resourceful and self-motivated with a bias for action.

Comfortable in fast paced, high-growth start-up environment

Background of social media and growing an audience

Focused editorial mindset that recognizes what kinds of content the audience engages with

Basic understanding of SEO and social analytics