Territory Sales Manager

Key Responsibilities Sales Performance Achieve assigned sales volume, revenue, distribution, and profitability targets. Develop and implement territory sales plans to deliver sustainable business growth. Monitor sales performance and implement corrective actions where necessary. Drive product availability and maximize market penetration. Distributor & Customer Management Develop, appoint, and manage distributors, wholesalers, and key retail customers. Build and maintain strong business relationships with customers. Conduct regular business reviews with distributors to improve performance. Monitor distributor inventory levels and ensure adequate stock availability. Market Development Identify new business opportunities and expand the customer base. Increase product distribution and numeric coverage within the territory. Execute product launches and promotional campaigns successfully. Ensure effective implementation of trade marketing activities. Team Leadership Lead, coach, motivate, and develop Sales Representatives within the assigned territory. Conduct regular field coaching and performance evaluations. Provide ongoing training to improve product knowledge and selling skills. Monitor attendance, productivity, and overall team performance. Trade Execution Ensure compliance with company merchandising standards. Monitor product visibility, pricing, and promotional execution at retail outlets. Conduct regular market visits to evaluate execution quality. Ensure proper implementation of Route-to-Market (RTM) strategies. Sales Operations Prepare accurate sales forecasts and territory plans. Monitor stock movement and coordinate with supply chain teams to prevent stock-outs. Ensure timely order processing and product delivery. Manage customer complaints and coordinate prompt resolution. Financial & Credit Management Monitor customer payments and ensure timely collections. Minimize overdue receivables and bad debts. Ensure compliance with company credit policies. Market Intelligence Monitor competitor activities, pricing, promotions, and new product launches. Collect market intelligence and provide recommendations to management. Analyze market trends and customer needs to support business decisions. Reporting Prepare daily, weekly, and monthly sales reports. Analyze sales performance using key performance indicators (KPIs). Present territory performance updates and improvement plans to management.