Senior Marketing Manager

We are looking for a strategic and hands-on leader to drive GoGoX’s presence in Hong Kong. This person will be leading the Marketing department, taking full ownership of the marketing mix—from B2B partnerships to mass-market user acquisition—to ensure that GoGoX remains the logistics partner of choice for businesses and individuals alike.

What You Will Deliver

Growth & Commercial Strategy

Orchestrate Country Marketing Plans

Develop and execute integrated strategies that drive user acquisition, activation, and retention across both B2C and B2B verticals.

Data-Driven Decision Making

Move beyond basic analysis; utilize internal data and market trends to identify high-value customer segments (SMEs, Enterprise, Individual users) and optimize unit economics.

Budget & ROI Ownership

Manage the marketing budget with a focus on efficiency, ensuring every dollar spent contributes to revenue targets, order volume, or brand equity.

Performance Optimization

Work closely with the Regional Growth team to fine-tune full-funnel performance, balancing brand awareness with aggressive conversion tactics.

Brand, Partnerships & Engagement

Integrated Campaign Management

Lead the execution of “360-degree” campaigns (online and offline) that keep GoGoX top-of-mind in the local logistics market.

Strategic Ecosystem Building

Drive meaningful partnerships with Ops, Sales, and Product teams to launch impactful events, exhibitions, and merchant collaborations that drive quality leads.

Content & Brand Voice

Act as the guardian of the GoGoX brand in Hong Kong, ensuring a distinctive, resonant tone of voice across all channels that speaks effectively to our local audience.

Leadership & Collaboration

Team Development

Manage and mentor a marketing team, fostering a culture of testing, learning, and creative problem-solving.

Regional Alignment

serve as the bridge between Hong Kong and the Regional Brand team, translating high-level regional goals into localized, actionable tactics.

Who You Are

Experience

Bachelor’s degree with 8+ years of marketing experience, with a strong preference for B2B or B2C logistics/tech backgrounds.

The Sweet Spot

You have a unique blend of strategic planning capabilities and a hands-on execution mindset. You are willing to build things from the ground up.

Analytical Mindset

You are comfortable navigating data to inform decisions. You understand how marketing metrics tie into broader business objectives (revenue, retention, LTV).

Local Expert

You have strong knowledge of the Hong Kong marketing landscape, local consumer behavior, and SME business needs.

Agility

You thrive in ambiguous, fast-paced environments and can pivot strategies quickly based on market feedback.

Communication

Excellent command of English and Cantonese. You are a clear communicator who can influence stakeholders across a matrix structure.

Leadership

Proven track record of managing a small team or projects, with the ability to self-motivate and inspire others.