Asia Pacific - Regional Digital Marketing Intern

MAIN PURPOSE To support the Digital Marketing team to provide the necessary insights & action steps to stakeholders related to the paid and shared media management through tracking & reports generation, stakeholder liaison and tools management. KEY RESPONSIBILITIES • Contribute to the planning, executing, optimising, reporting & evaluating of marketing activities for regional e-commerce campaigns (i.e. Lazada/ Shopee / TikTok Shop/ <brand.com>) across APAC markets within a matrix organisation and external agency partners • Support strategies for cross-channel campaigns ensuring the ability to capture attribution from top funnel tactics to low funnel conversion metrics across different owned platforms, including <brand.com> & pureplayer channels. Media channels include social, video, search, display etc. • Supporting the stewardship of digital marketing guidelines, ensuring local markets adhere to global policies. • Assist on creation of regional best practices, playbooks, frameworks, benchmarking strategies on digital marketing and media. • Provide training & consultations to local markets on regional marketing tools in collaboration with expert agency partners • Execute competitive tracking to uncover market trends and industry developments to identify new opportunities. Includes evaluating new digital technologies & marketing technology stack in collaboration with stakeholders REQUIREMENTS • Strong interest in digital marketing and e-commerce • Excellent People and Communication skills with an ability to adapt to different personalities • Ability to work independently and as part of a team in a fast-paced environment • Soft Skills: Analytical, Initiative, Curious, Collaborative, Passionate • Preferred skills: o Basic command of media planning knowledge o Familiarity on ECommerce & Media platforms/tools such as SFCC, JIRA, Google Analytics, Shopee & Lazada Marketing Solutions management, Meta & Google Ads analytics management would be a plus