Business Development Representative

Role Overview We are looking for a driven Business Development / Lead Generation Associate to identify, engage, and qualify prospective clients in the United States. The primary goal is to generate a consistent pipeline of qualified leads for GVS’s BPO services, with a focus on mid-sized companies that can benefit from offshore staffing. Key Responsibilities Lead Generation & Prospecting Execute multi-channel outbound campaigns (email sequences, LinkedIn outreach, and other targeted methods) to generate qualified BPO leads. Research and build targeted lists of U.S.-based mid-sized companies (typically 50+ employees) that are good candidates for offshore outsourcing, with emphasis on organizations that can start small (1+ FTE) but have clear growth potential. Prioritize industries where GVS has strong expertise: Real Estate / Property Management Travel & Leisure Healthcare Other BPOs seeking white-label or overflow support Qualify leads using structured criteria (need, timeline, budget/authority, and fit) and hand off warm, sales-ready opportunities to the business development team. Maintain accurate and up-to-date records of all prospecting activity in the CRM. Channel Strategy & Optimization Continuously evaluate and test lead generation channels (email, LinkedIn, content, partnerships, communities, etc.). Analyze performance data to identify what works best and recommend new channels or approaches to improve volume and quality of leads. Track key metrics (response rates, meeting rates, conversion rates) and report insights regularly. Social Media, Website & Content Support Manage and optimize GVS’s professional social media presence (especially LinkedIn) to support lead generation and brand visibility. Help improve the company website by recommending clearer messaging, stronger calls-to-action, and conversion-focused updates. Support the creation and distribution of content (blog posts, white papers, case studies, or LinkedIn posts) that educates the market on the benefits of BPO/offshore staffing and positions GVS as a trusted partner. Collaboration & Process Work closely with leadership to refine ideal customer profiles, messaging, and outreach strategies. Provide regular pipeline and activity reports. Suggest process improvements that increase efficiency and lead quality. Ideal Candidate Profile Strong written and verbal English communication skills. Experience in lead generation, outbound sales development, or business development (BPO, staffing, SaaS, or professional services experience is a plus). Comfortable with tools such as LinkedIn Sales Navigator, email outreach platforms, CRM systems, and basic analytics. Self-motivated, organized, and able to work independently while staying accountable to targets. Curious and proactive about testing new approaches. Understanding of (or willingness to quickly learn) the BPO/outsourcing value proposition.