数字传讯经理 Digital Marketing Manager

MAJOR RESPONSIBILITIES 责任概要 该职位负责有效执行电子商务战略，以落实客房和餐饮业务。该职位根据当地酒店的需求，通过营销计划和利用销售渠道和平台，以相关方式为潜在客人定位酒店及其产品。管理社交媒体渠道的日常活动。参与在线对话，以建立品牌知名度、客户满意度和营销/电子商务支持。协助制定直接营销计划、开展有针对性的活动和激活渠道，以提高消费者的认知度和偏好度，增加市场份额，扩大产品组合和品牌知名度。该职位协助与营销团队建立深度合作关系，以确保所有本地、社交和数字营销工作与组织的销售工作有效整合。 SPECIFIC DUTIES 工作任务 Digital Strategy Execution数字战略执行 • Ensures hotels' eCommerce strategies are effectively implemented in the online platform 确保酒店的电子商务战略在在线平台上得到有效实施 • Ensures compliance and participation in company promotions and eCommerce channels 确保遵守并参与公司促销活动和电子商务渠道 • Promotes and protects brand equity 促进和保护品牌资产 • Understand the working relationships between sales, revenue and F&B 了解销售、收入和餐饮之间的工作关系 • Demonstrates knowledge of job-relevant issues, products, systems and processes 展示与工作相关的问题、产品、系统和流程方面的知识 • Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Sales & Revenue leaders and eCommerce leaders 与总经理、餐饮领导、运营领导、销售与收入领导以及电子商务领导协商，执行符合预算的年度营销计划 • Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel. 与运营、餐饮和销售团队合作，执行促销和活动，针对内部客人开展促销活动，增加酒店收入。 • Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions. 就战术性广告活动的创意和媒体计划，尤其是餐饮促销活动，担任市场营销部门与广告公司之间的联络人。 • Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups 与酒店收入管理部门合作，核实正确的优惠加载，核实广告目标是否正确针对相关消费群体 • Verifies all advertising for the hotel in digital channels is in alignment with brand voice. 核实酒店在数字渠道上的所有广告都符合品牌声音 • Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites). 促进社交媒体参与，更新本地数字渠道（如酒店网站、旅游网站）的内容 • Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly. 通过在社交媒体渠道上发布相关宾客评论（正面或负面），参与积极主动的在线声誉管理，并做出相应回应 Marketing and Communication Partnership营销与交流伙伴关系 • Assists in the development and execution of the cluster marketing plan (e.g. retargeting campaign, OTA marketing, etc.). 协助制定和执行酒店群营销计划（如重定向活动、OTA 营销等） • Develops the offer landing page on <Marriott.com> for cluster offers. 在万豪网站（<Marriott.com>）上开发集群优惠的登陆页面 • Identifies and obtains <Marriott.com> and OTA marketing and merchandising placements as appropriate. 酌情确定并获得 <Marriott.com> 和 OTA 市场营销和商品销售位置 • Creates mini-sites for domestic segment marketing efforts where needed (e.g. MICE or Weddings). 根据需要为国内市场营销工作创建迷你网站（如会展或婚礼） • Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels. 通过相关数字和社交媒体渠道，制定并执行餐饮、婚宴、水疗、客房和会议方面的促销活动 • Executes email marketing, and display advertising. 执行电子邮件营销和展示广告 岗位要求： 1、有3年以上同岗位工作经验。 2、优秀的语言表达能力。 3、较强的观察和应变能力，优秀的人际交往和协调能力，较强的社会活动能力。 4、了解电子商务，大众传播，平面创意和具有创新性的写作与编辑能力。 5、个性积极主动，工作认真负责，有一定抗压能力。